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It might be possible to do both, but why? When one message is guaranteed to to be accurate (public direct), and another cannot be guaranteed (via traditional MSM outlets); does it make sense to expend effort to disperse an important message through channels where accuracy cannot be guaranteed?

It could be argued that yes non-guaranteed messages are necessary only because they reach a different audience. However, the messages delivered through the non-guaranteed channels must be of a single very specific, tightly knit idea. In effect a soundbite. Anything more is subject to spin. So, in summary if the non-guarenteed channels are to be used, and I believe they should...any messages over this medium should be - "pre-soundbited" so they cannot be further reduced to a smaller soundbite under the guise of "news analysis" or a "message summary" by some Lefty talking head.