Keep the pressure up:
Letter regarding Letterman from Unilever (Hellmans/Best Foods):
Hello,
Thank you for contacting us regarding your disappointment with the program content which contained a commercial for a Unilever product. We never wish to offend anyone and your opinions are appreciated regarding this subject matter. Advertising for Hellmann’s or media buys are done months in advance and unfortunately we can’t foresee issues in the media before they come up. We appreciate the feedback from our consumers and we’ve decided to pull our online ads from the Letterman show from our advertising schedule moving forward.
We hope that this information has given you a better understanding of our advertising practices. Thank you again for taking the time to share your views with us. You can be assured that your comments will be considered as we continue to challenge our perceptions about what is appropriate for us in today’s environment.
Kind regards,
Your friends at Hellmann’s/Best Foods
wow - 50 people - that’ll work alright.
Whoa! Keep up the PRESSURE!!!
Thank goodness — Hellman’s is the best mayonnaise.
WoW! That’s great..but does that mean internet ads? Why not airtime?
I received the same letter after I wrote Unilever. I posted it on another thread following the letter Freeper MinuteGal got from the Hilton Embassy Suites.
Letters to the advertisers/sponsors are effective!