Posted on 06/01/2009 6:04:00 PM PDT by neverdem
Earlier this month a briefing paper for US government officials and environmental leaders on ways to "re-frame" the global warming debate in order to build stronger public support for climate change legislation, found its way into the hands of the New York Times (see Seeking to Save the Planet With a Thesaurus). Re-framing is a technique used by politicians to make radical ideas more palatable to the public by replacing controversial expressions with language that evokes empathy, cooperation, and a sense of interconnectedness. The concept is based on the work of George Lakoff (and others), a Professor of Linguistics at Berkley University and well known adviser to the environmental movement, who believes that if you control the language of a debate then you control the way that people think.
The report obtained by the New York Times had been prepared by the Washington-based public relations firm EcoAmerica. They explained that terms like "global warming" turned people off because they fostered images of "shaggy-haired liberals, economic sacrifice and complex scientific disputes." The report suggested that rather than talking about "global warming" they should be discussing "our deteriorating climate." They went on to recommend that instead of using the term the "environment," they should use "the air we breathe, the water our children drink," rather than "energy efficiency" which made people think of "shivering in the dark," they should be saying "saving money for a more prosperous future," and instead of confusing people with "cap and trade," they should be using terms like "cap and cash back" or "pollution reduction refund."
The report stressed the need for aspirational language and shared ideals like "freedom, prosperity, independence and self-sufficiency while avoiding jargon and details about policy, science, economics or technology."
Of course, there has already been a major shift in the language...
(Excerpt) Read more at scoop.co.nz ...
no thank God... it's a 600sqft cabin. three years ago i insulated the floor and sided it with rough cut lumber with a layer of insulation under the TyVec, then two years ago i put in ~50R of insulation upstairs but the walls are still empty. so this year they raised my assessment another $8500.
ya can't win
40’s overnight here....mid to low 30’s north of here.
I’ll have the car heat on in the morning, for sure.....
Truth is the deadly enemy of the left.
In California, its been cool in June for 16 straight years.
Same here! I expect them to call it by its proper name: Berzerkeley.
Having thunder showers here in Norhern CA today, cooler than normal but not the coolest I have seen it for June. However, this last winter was cooler over all than it has been in about 10 years, so was 2007-2008 winter. Definitely heading for cooler weather and you can tell by the frantic screaming in the MSM by the global warming idiots that they know it too, and must rush to push their BS agenda before the average person wises up.
I believe that there is one pair forming presently.
Global warming? where?
Unbelievable
You shouldn’t have told them! $8500 plus whatever you were already paying for a tiny cabin? Whew!
The famous “June Gloom.” Yes, I remember it well.
it was assessed at $16000, then last year they reassessed it at $25000, now this year it went to $33500.
Anymore, summer in California has become three or four hot days in July, and the rest is just a long autumn.
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