This also under-represents twenty-somethings and many thirty-somethings who are quite likely to have cell-only households, regardless of minority status.
And how does PPM work if 90% of your listening is done in a vehicle?
Clearly there must be a “correction factor” applied to Arbitron results. A shift from conservative talk to urban contemporary is the desired outcome, so arriving at fair, reasonable, and commonsense correction factors should be straightforward to correct the obvious injustice of simply logging what station is on.
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The PPMC is claiming that the abjectly poor, downtrodden and forgotten minorities “undercounted and misrepresented” in this new methodology only have cell phones and not land lines, and therefore are missed by the Arbitron PPM placement process.
PPMC alleges that the PPM sample is deficient because only five to six percent of the PPM sample is comprised of cell-phone-only households, while a significant and growing percentage of young adults and Hispanics and African-Americans live in cell-phone-only households. PPMC asserts that 19.3 percent of Hispanic households and 18.3 percent of African-American households are cell-phone-only, whereas 12.9 percent of non-Hispanic white households are cell-phone-only.
The abjectly poor only have cell phones? There is something wrong if they are labeled "poor". Landlines are offered at "lifeline" rates to the "abjectly poor". No so for cell phones. It's time to call BS on this!