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Solving the Problem of Childhood Obesity - Guess what? There's a one-ingredient recipe for...
Reason ^ | March 31, 2009 | Baylen Linnekin

Posted on 04/01/2009 4:02:06 PM PDT by neverdem

Guess what? There's a one-ingredient recipe for healthier kids

We’re fat. Really fat. And it’s not just us—it’s our kids, too. Have you seen them? They’re enormous.

According to the mantra of obesity experts, however, it’s much like Robin Williams (correctly) told Matt Damon in Good Will Hunting: It’s not your fault.

No, it’s not your fault, it’s not our fault, it’s not their fault. Unless “they” are restaurateurs, in which case it is their fault. That’s especially true for chain restaurants—the ones selling McAnything, blooming onions, and the like. They’re killing us by the greasy mouthful.

And because it’s their fault, these restaurateurs, we must give them their due regulatory dickens. Help is here, America. Trans fat bans. Menu-labeling here, there, and everywhere. More help is on the way, too. Caffeine and sugar and salt be gone. It’s for the children.

In some alternate universe, one that actually assigns blame to deserving people, it might be your fault, not theirs. Maybe it is your fault your kids are fat, since you feed them. Maybe the food that parents supply to their kids—and demand restaurants feed their kids—is making the kids fat. Which means parents need to do a better job of making sure their own kids eat healthy, and get some exercise.

Wouldn’t that be a refreshing message?

Cornell University marketing professor Brian Wansink, who heads the school’s Food and Brand Lab and served in the George W. Bush administration as executive director of the USDA’s Center for Nutrition Policy and Promotion, is not in the blame business. He’s an Ig Nobel-winning researcher, author of 2006’s Mindless Eating, and has been called “one of the world's leading authorities on consumer behavior.” Though he doesn’t point fingers, Wansink’s latest data suggests that our national fixation on blaming the restaurant industry for childhood obesity is misguided.

That conclusion comes from “The Joy of Cooking Too Much,” a study co-authored by Wansink and published in the Annals of Internal Medicine. In carrying out his research, Wansink and co-author Collin Payne, assistant professor of marketing at New Mexico State University-Las Cruces, relied on the simple premise that people tend to eat about two out of every three meals at home.

To learn whether home cooking might be a chief culprit behind America’s portliness, Wansink and Payne pored over seven decades of The Joy of Cooking, one of America’s most popular and durable cookbooks. After identifying recipes for 18 foods that had appeared in each edition of the book, the authors examined the calorie counts and serving sizes for those food over the years.

“If you look at all the common recipes, their calories and serving sizes, there’s about a 43% increase,” Wansink told Reason. “About two-thirds can be attributed to ingredients—more butter, more sugar, more use of sauces, nuts, and raisins—but the other third can be attributed to increases in portion size.

“The same pie that was to be cut in eight pieces in 1937? The Joy of Cooking now recommends you cut it into 6 pieces.”

Sounds perfectly sensible. But aren’t cookbooks just responding to increased restaurant portion sizes, thus putting the blame back on restaurateurs? Not quite. “A lot of the increases in calorie and serving sizes we started seeing in cookbooks before we saw them in restaurants,” Wansink said. “Our penchant for larger servings started in the home and then moved to the restaurant.”

But how might Wansink’s argument go over with parents—and other food and nutrition experts? That his book Mindless Eating earned kudos from such divergent sources as John Stossel, who featured Wansink’s work on 20/20, and the holy trinity of unholy food nannies—Marion Nestle, Kelly Brownell, and the Center for Science in the Public Interest—showed reason for hope.

Last month Wansink sat on a panel on ways to raise a healthy eater

At the annual South Beach Wine & Food Festival in Miami Beach last month, Wansink sat on a panel entitled Beyond Chicken Nuggets: How to Raise a Healthy Eater. In addition to Wansink, the panel featured food celebrities Rachael Ray and Tom Colicchio, South Beach Diet inventor Dr. Arthur Agatston, cookbook author (and wife of comedian Jerry Seinfeld) Jessica Seinfeld, and moderator Tara Parker-Pope, wellness columnist for The New York Times.

On its face, a panel featuring a daytime talk-show host, high-end restaurateur and head judge on Bravo’s hit Top Chef, diet-book author, uber-rich foodie mom, and New York Times writer wouldn’t appear to pose any danger to the restaurants-make-us-fat myth. (This year’s panel at least had better myth-busting potential than last year’s, which featured celebrity chefs—and torrid food nannies—Jamie Oliver and Alice Waters.)

But the overwhelming message of the panel was that parents—not the government or restaurants—are ultimately responsible for what their kids eat.

“We have to take some responsibility for the foods we bring into the home,” said Parker-Pope.

Taking responsibility often means, in the context of home cooking and lunch-sack packing, a healthy serving of chicanery.

“I advocate lying to children,” Parker-Pope declared.

Lying might mean mixing whole-wheat pasta in with white-wheat pasta, declared the chipper Ray, in a husky Kathleen Turner voice.

But lying isn’t the only solution. Colicchio advocated cooking with kids, giving them a stake in the meal. And though Wansink has launched a new project that nudges children to make healthier lunchroom choices, he’s also a father of two daughters, ages 2 and 4, who openly feeds his kids an eclectic mix of foods: “They’re lovers of sushi, vegetables—especially broccoli—foie gras, Diet Coke (when they can steal a sip from me), and McDonald’s cheeseburgers and French fries.”

Regardless of whether kids love healthy foods or not, argued Colicchio, parents are the gatekeepers to a healthy diet, and must be firm with kids. “If some blob of a thing was sitting on the ground, and you saw your kid pick it up and go to eat it, you’d say, ‘No!’” Colicchio said. “And so it’s just a matter of thinking about what we’re eating and sometimes, just saying, ‘No. We’re not going to do that.’”

But Colicchio made it clear that this choice is the parent’s alone.

“There’s a big discussion in some circles, with the Obamas coming in, about getting the nation to eat better,” Colicchio said. “But we can’t have a bunch of elitist chefs getting preachy and telling the country what they should eat. Fast food is here to stay. But we’ve got to get fast food makers to understand that there’s healthy food out there, and the only way they’re going to survive is if they make healthy fast food.”

Still, fast food makers have tried time and again to offer healthier foods, with mostly dismal results. Remember the McVeggie Burger? Regional fast-food chains that boasted fewer calories and less fat, like O’Naturals in Boston, never saw their dreams of vast expansion realized. Why?

One reason is that building a better—or healthier—McNugget isn’t easy. Seinfeld, for one, must know this. Her deceptively delicious chicken nugget recipe—which features healthy ingredients like flaxseed and pureed broccoli—met withering parental criticism at one popular recipe website.

But what about those menu-labeling and trans fat bans? Aren’t those efforts making kids healthier? Again, Wansink says the data doesn’t support that conclusion. “They’ve either been ineffective or disturbingly counterproductive,” he says. “All the data we’ve seen about menu labeling doesn’t show a consistent answer at all.

“Trying to change capitalism is a lot of work,” he adds, “and it won’t work.”

Obesity lawsuits aren’t the answer either, says Wansink.

“If we believe it’s a restaurant that’s made our kids fat, we’re not going to change, because it’s their fault,” he says. “We’re not going to arrest the control we do have as parents. We have the perfect justification: it’s not our fault. That’s where it really becomes dangerous. These suits obscure the difference we can make in our own lives right now.”

That difference starts and ends with parents. If this panel’s all-star cast can agree that parents hold the key to their own kids’ healthy eating, then the debate over childhood obesity might just be entering a healthy new chapter.

Baylen Linnekin is a writer living in Washington, D.C. He blogs at Crispy on the Outside.


TOPICS: Business/Economy; Culture/Society; Editorial; Politics/Elections
KEYWORDS: health; medicine; obesity; responsibility
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To: Fawnn

I know some will call me an idiot (I’m used to it!) but I do think there is something else in play, not simply calories in and calories out. And I think it is probably something else in the food supply, specifically growth hormones. Has anyone checked out the early development of girls now AND the increased bust development? I’m sorry, but that is not simply eating too much and exercising too little.
And, they gain weight in the wrong place for girls. They all have BELLIES. Hello, most girls put fat in other places first!


61 posted on 04/02/2009 7:16:15 AM PDT by brytlea (Jesus loves me, this I know.)
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To: syriacus

I do agree, they need recess, and they also need to be much more active at home. My boys were not allowed to sit around and watch tv or play video games (unless the weather was bad and in Midland TX it was almost always nice out!) They complained sometimes but hey, I WAS bigger than them.


62 posted on 04/02/2009 7:17:18 AM PDT by brytlea (Jesus loves me, this I know.)
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To: brytlea

Look at the link between soy products and estrogen.

As far as the recent rise in weight gain, I think a leading culprit is the overuse of HFCS (High-fructose corn syrup). There’s another problem with all of the “fat-free” processed foods - the fat is usually replaced with even more sugar or HFCS to make up for the loss of flavor.


63 posted on 04/02/2009 7:30:13 AM PDT by Cooter
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To: darkangel82
Other vegetables like asparagus(Gag) need all the help they can get.

Problem with most veggies is people boil them to death, All the taste and nutrition ends up in the water!

Try spraying a cookie sheet with olive oil. Snap the tough ends off the asparagus, place in one layer on the sheet. Spray them lightly w/ the olive oil, sprinkle with a bit of sea salt and roast in a 400 degree oven for 10 or so minutes, depending upon how "fat" the spears are.

Really good, really quick, really easy, really healthy. Works with just about any non-leafy veggie. My granddaughter ate 6 spears at dinner last Sunday. She absolutely loved them!!

Also works on the grill - get a grill basket & toss in a mix of summer squash, onions, peppers, even carrots, broccoli, cauliflower, kohlrabi, what ever you have. Great with grilled chicken, pork, steak!

And kids will eat it, if thats what you raised them on

64 posted on 04/02/2009 7:32:10 AM PDT by KosmicKitty (WARNING: Hormonally crazed woman ahead!!)
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To: brytlea

“My husband cannot do a low carb diet because he doesn’t avoid the carbs!”

You’re confusing the do-able with chew-able...


65 posted on 04/02/2009 7:45:03 AM PDT by Old Professer (The critic writes with rapier pen, dips it twice, then writes again.)
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To: brytlea

Other than water retention, excess weight is caused by excess food intake.


66 posted on 04/02/2009 7:47:43 AM PDT by Old Professer (The critic writes with rapier pen, dips it twice, then writes again.)
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To: Cooter
I agree about HFCS and have been concerned about it for many years. I don't think they used it when my boys were little, but they didn't drink many soft drinks anyway (it was a special treat not a part of their diet) and other sweetened things, because I made most of our food from scratch.
I also am aware of the estrogen mimicking things in our environment (not just soy). I tell you, I know most conservatives poo poo this, but we are Guinea pigs in a giant experiment. A friend raises chickens and tried to get feed without antibiotics. She said it was darned near impossible!
67 posted on 04/02/2009 8:23:37 AM PDT by brytlea (Jesus loves me, this I know.)
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To: KosmicKitty

We love to grill all things! Veggies are very good grilled. Our new thing is pizza made on the grill (yes, I make the crust on the grill—it’s so good!)


68 posted on 04/02/2009 8:24:52 AM PDT by brytlea (Jesus loves me, this I know.)
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To: Old Professer

LOL
Fortunately he’s thin, doesn’t have a weight issue and no problems with cho etc. I wish I had his metabolism!


69 posted on 04/02/2009 8:25:36 AM PDT by brytlea (Jesus loves me, this I know.)
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To: Old Professer

I’m not going to argue with you. For the most part you’re correct, but there appears to be something else going on. I think it’s a combination of things. But if it were simple calories in and calories out, how do you explain thin, sedentary people who eat like horses?


70 posted on 04/02/2009 8:27:29 AM PDT by brytlea (Jesus loves me, this I know.)
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To: brytlea

That’s one thing I haven’t tried yet, but want to.

Do you a) make your own crust and b) do you put the crust right on the grill, or is there foil or something underneath?


71 posted on 04/02/2009 8:44:24 AM PDT by KosmicKitty (WARNING: Hormonally crazed woman ahead!!)
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To: KosmicKitty

You could make your own crust (I’m going to try bread dough in my bread machine—I like to let it do the hard work and then I take it out and shape and bake it myself—so this should work for a pizza dough as well).
So far, we’ve bought the dough at Publix Greenwise Market—it’s ready to roll out and bake.
So, I roll it out (I don’t care if the pizzas are round, in fact they look sort of *artisan* if they’re not and I like that). Put them directly on the grill (hubby does this, so I’m not exactly positive of the time, but it’s not long, a few minutes on each side—but you can tell when they are done). They get nice grill marks that way too.
Then, bring them in, put your toppings on (you can brush with a little olive oil if you like, or not, hubby does, I don’t). I spread some tomato paste, like you get in a tube, but you could use any pizza sauce you like. Then I like to add things like sundried tomatoes, roasted red peppers, fresh romano, mozarella (be sure you get the low moisture, otherwise your pizza will be soggy!) fresh mushrooms, any kind of meat you like (I love proscuitto) and then FRESH basil (chopped up).
Back on the grill for a few minutes, just long enough to melt the cheese and warm the toppings up. We saw this on one of the Food Channel shows, can’t remember which one. It is a WINNER.
We even had friends over, had the crusts made up when they got there and let everyone make their own pizza. It was BIG hit and pretty easy.


72 posted on 04/02/2009 9:07:54 AM PDT by brytlea (Jesus loves me, this I know.)
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To: brytlea

Thank you - that sounds so good

I love making bread using my bread machine too, but haven’t tried pizza crust yet. I usually bake mine right in the machine since I’m a work, but when the semester’s over, one of my gals is to try the manual option on the machine (heck, I’ve only had it for 16 years)

To bad it’s going to rain this weekend or I’d give this a try


73 posted on 04/02/2009 9:26:07 AM PDT by KosmicKitty (WARNING: Hormonally crazed woman ahead!!)
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To: KosmicKitty

I used to cook mine in the machine (bread) but it always had a hollow spot in the middle. (My machine is an older one, I’m sure I got it pre 1993—the new ones are likely better in that regard). But I like to take the bread out (I set it on the dough cycle so it beeps when it’s ready for the last rising). I generally put it in a couple of metal bowls (make 2 loaves, you don’t have to but it makes more sense for only 2 of us) to rise (oh, and put it in a basket for a cool look!). then I bake on a cookie sheet in the oven. Looks like real artisan bread and is so easy! Plus I think the crust is crustier!


74 posted on 04/02/2009 9:39:32 AM PDT by brytlea (Jesus loves me, this I know.)
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To: brytlea

Wow - thanks again

I would have never thought about putting it into a bowl or basket to shape it. What a good idea!!

My machine is one of the older one’s too. Got it as a wedding present. Has the paddle that bakes into the bottom that you have to fish out before eating. Wonder if the new ones still have that issue

Anyway wouldn’t have that problem if I didn’t bake the bread in there :-)


75 posted on 04/02/2009 9:57:18 AM PDT by KosmicKitty (WARNING: Hormonally crazed woman ahead!!)
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To: KosmicKitty

That was EXACTLY the problem. I bought my son one a few years ago and he didn’t mention that it was an issue, so I think they probably fixed it. But other than that my old machine is perfect, so I’m not going to buy a new one! :)
BTW it took em about 14 years to figure out to just cook it in the oven! LOL


76 posted on 04/02/2009 10:05:53 AM PDT by brytlea (Jesus loves me, this I know.)
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To: Tublecane

In addition to the mom with a job has no time to cook good food for the family theory, there is also the fact that crappy food is cheaper - just check the price of white bread vs 100% whole wheat bread. Fake cheese is cheaper than real cheese. Fresh veggies are more expensive than canned. For some people, it’s a real struggle to eat fresh, healthy food on a budget. (Yes, I know - grow a garden. Thank God I can, but not everyone has the ability to do that!)


77 posted on 04/02/2009 10:20:41 AM PDT by Mama25 (Do not forget that every people deserves the regime it is willing to endure. (White Rose leaflet 1))
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To: Coleus; AdmSmith; Berosus; Convert from ECUSA; dervish; Ernest_at_the_Beach; Fred Nerks; ...
Guess what? There's a one-ingredient recipe for healthier kids
How about, "eat at home", and "knock off the 'low-fat' foods" which more often than not are loaded with calories. Thanks neverdem.
78 posted on 04/02/2009 3:10:43 PM PDT by SunkenCiv (https://secure.freerepublic.com/donate/____________________ Profile updated Monday, January 12, 2009)
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To: Harmless Teddy Bear

“These things are not bad for you.”

Yes, they are, out of moderation, as you point out.


79 posted on 04/02/2009 3:27:32 PM PDT by Tublecane
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To: Mama25

“...there is also the fact that crappy food is cheaper - just check the price of white bread vs 100% whole wheat bread. Fake cheese is cheaper than real cheese. Fresh veggies are more expensive than canned.”

True as that may be, I very much doubt that kids are getting fat from eating white bread and canned veggies. More likely, the parents abuse McDonald’s and Twinkies.


80 posted on 04/02/2009 3:31:26 PM PDT by Tublecane
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