Those who live by the media will die by the media.
Exactly. Look at George Allen. They successfully used Rule #12 on him. Where was Rick Santorum? Rule #12. How did a freak of a so-called comedian beat an incumbent senator who was pretty darn good, though too moderate for many of us? Rule #12. Sarah Palin? Rule #12. Don Imus? Rule #12.
See a pattern here? It’s also a lot like the Hegelian Dialectic.