Ah, yes. Another government restriction in response to a non-problem.
Either they were offering insanely low prices every time they were “going out of business”, in which case people can shrug and keep getting fantastic deals, or their prices were crappy in which case people would just ignore them.
I suppose the former case would be “unfair competition”, and the latter would be...whatever euphemism NYers are currently using for “you’re too stupid to do your own shopping so we’ll protect you from paying more than we think you should”.
They finally had to add this notice to their Going out of Business ads: "New merchandise is added to provide a better selection to customers." That is not going out of business to me.