[sportutegrl]

It is false advertising. When the Sears Home Furniture stores went out of business, they were open for months and months with big "going out of business" signs. I expect a store that is going out of business to be selling the remaining inventory, but they were bringing out new merchandise of a decidedly lower quality than what they had carried.

They finally had to add this notice to their Going out of Business ads: "New merchandise is added to provide a better selection to customers." That is not going out of business to me.

[TruthWillWin]

A typical going out of business sale can generate a lot of sales at decent M/U for smart retailers or their liquidators.
I knew someone that worked at Wards selling appliances and she told me that their sales were up 1000% in the 1st month of the closedown and the M/U was actually higher than pre-closedown numbers.