One other point. Regardless of the ‘efficiency’ of online ads vs broadcast ads, it is not debatable that eyeballs are migrating to online at the expense of TV and newspapers and magazines.
And advertisers follow eyeballs every time.
.......And advertisers follow eyeballs every time......
I understand that point but for companies like P&G that are literally the result of advertising, with tons of products, be able to attract the minds running the eyeballs?
I think maybe the P&G collaberation with Google might be the way to come up with something completely new. Necessity is the mother of invention