There's only one sure way to a prole's heart: Victory Gin.
The ironic thing is that George Orwell was wrong:
1. He never thought that Victory Gin or cigarettes would actually be taken away and more importantly
2. He never thought that the same mass media that was used to oppress the masses could be used against Gubmint control...he had no way of knowing that 60 years later there would be internet, cable, satellite or talk radio.
Technology used AGAINST BIG BROTHER was unheard of.