[Right_in_Virginia]

Bill Kristol has mentioned this: McCain doesn’t have a grand narrative, and I agree 100%.

Please, tell us, "paudio", how would you change the narrative?

At this stage in the campaign, a drive-by complaint is worthless. A suggestion could be priceless.

[paudio]

The campaign actually already some narratives that are formulated in their slogans: country first, reform, prosperity, peace. However, there's no consistent one grand narrative. Well, supposedly perhaps 'country first', but it's vague, and hint too much on bipartisanship that practically nobody buys.

I suggest they choose 'reformer' as the grand narrative (which received a lot of discussions from both McCain and Palin). Keep pounding on it. Put it in their campaign materials (web ad, tv ad, etc.). The way they have today, they keep changing. One day it is about change. Next about country first. Another day is about reform. At one point, they even put 'change that we need' in their ad, a blantant imitation of 0bama's. They might be related conceptually, but as a narrative using them all make them ineffective.