I share your outrage, Hildy. I know it won’t matter much to Absolut, but as I said, I won’t be buying their products any longer.
On another thread someone posted the link for the corporate ad agency that created this monster. This is what their home page says,
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“Disrupt or be disrupted. Disrupt or die. This is the capivating story of implementing the most powerful idea in business today.”
Tom Peters, Author, In Search of Excellence and Re_Imagine
http://www.tbwa.com/index.php/
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Sounds like a real ethical business model....Disrupt or die....isn’t that an anarchists slogan?