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In an ABSOLUT World according to Mexico (Absolut responds to ad outrage)
Absolut Company Blog ^

Posted on 04/04/2008 1:51:32 PM PDT by mnehring

We have received many comments on an ad showing what an ABSOLUT world would look like from a Mexican point of view. We are sorry if we offended anyone. This was not our intention. We will try to explain. Though you may not agree, I hope you understand......

.....The In An Absolut World advertising campaign invites consumers to visualize a world that appeals to them -- one they feel may be more idealized or one that may be a bit "fantastic." As such, the campaign will elicit varying opinions and points of view. We have a variety of executions running in countries worldwide, and each is germane to that country and that population.

This particular ad, which ran in Mexico, was based upon historical perspectives and was created with a Mexican sensibility. In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues. Instead, it hearkens to a time which the population of Mexico may feel was more ideal.

As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market. Obviously, this ad was run in Mexico, and not the US -- that ad might have been very different.


TOPICS: Business/Economy; Mexico; US: California
KEYWORDS: absolut; ads; aliens; aztlan; borders; fairplay; hispandering; illegalimmigrants; immigration; kosovo; mexico; mexifornia; reconquista; serbia
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For the past several days I was questioning if this ad was even real because it wasn't listed on their site. This was just posted on Absolut's company blog in response to all the letters they've received.
1 posted on 04/04/2008 1:51:32 PM PDT by mnehring
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To: AuntB; Dane; HKMk23; CedarDave

ping


2 posted on 04/04/2008 1:52:54 PM PDT by mnehring
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To: mnehrling

Now I have to drink my Absolut stokpile, replace with ???


3 posted on 04/04/2008 1:55:19 PM PDT by GRANGER (We should invade their countries, kill their leaders and convert them to Christianity. - Ann Coulter)
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To: mnehrling

No, why this ad never advocated the changing of borders or addressed any immigration issues. Not at all. It’s a vision of a more ideal time.


4 posted on 04/04/2008 1:56:20 PM PDT by Sender (Stop Islamisation. Defend our freedom.)
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To: mnehrling
We have a variety of executions running in countries worldwide, and each is germane to that country and that population.

I think the Germans claimed something like that (and similarly offensive)...
5 posted on 04/04/2008 1:56:39 PM PDT by rockrr (Global warming is to science what Islam is to religion)
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To: mnehrling

I don’t drink vodka often. Nonetheless, when I do I will remember that there are other options on the market. No more Absolut for me.


6 posted on 04/04/2008 1:56:45 PM PDT by SaveTheChief (Chief Illiniwek (1926-2007))
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To: mnehrling

” . . .a Mexican sensibility” ?

No, I’d say a Hispanic pandering.


7 posted on 04/04/2008 1:56:53 PM PDT by A_Former_Democrat
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To: Sender

We can look at it this way.. it rubs their nose in getting whooped in past wars. :->


8 posted on 04/04/2008 1:57:07 PM PDT by mnehring
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To: mnehrling
The In An Absolut World advertising campaign invites consumers to visualize a world that appeals to them

So....will they do an ad campaign for the U.S. showing millions of illegal immigrants streaming south across the border?

9 posted on 04/04/2008 1:57:37 PM PDT by Non-Sequitur
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To: mnehrling
In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues.

But it does all of the above.

Who do these greedy bums think they're fooling!

10 posted on 04/04/2008 1:57:41 PM PDT by Dr.Syn
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To: mnehrling

So they have no problem appealing to the imperialistic invasionist “sensibilities” of mexicans, in other words. How nice. Imagine, just imagine the outrage that would happen in THIS country if a business ran an ad showing a diced up map of Iraq with the words “United States of America” writting across it followed by some text that indicated that this was a favorable outcome. So now, reasonable mexicans should be outraged at the company for insinuating that they desire to take over a large portion of the US, just as we should be angry at the company for attempting to stoke those desires in order to sell a product.


11 posted on 04/04/2008 1:58:02 PM PDT by messierhunter
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To: GRANGER

Kettle One my friend.


12 posted on 04/04/2008 1:59:23 PM PDT by PfromHoGro (Cherish the Farve)
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To: mnehrling

“Mexican sensibility”

Are they saying Mexico desires war with the United States over a territory they think is theirs??


13 posted on 04/04/2008 1:59:28 PM PDT by CodeToad
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To: mnehrling

14 posted on 04/04/2008 1:59:50 PM PDT by PBRSTREETGANG
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To: mnehrling

“This particular ad, which ran in Mexico, was based upon historical perspectives and was created with a Mexican sensibility. In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues. Instead, it hearkens to a time which the population of Mexico may feel was more ideal.”

What a bunch of crappola. “more ideal”....the freakin’ “Mexicans” never lived there!

“A Mexican sensibility”? At least they know what turns Mexicans on!

Look, as I said bedfore, They did it for one reason, because it sells....in Mexico. The ad is meant to appeal to what turns ‘em on. Sad, but true.


15 posted on 04/04/2008 2:00:05 PM PDT by AuntB ('If there must be trouble let it be in my day, that my child may have peace." T. Paine)
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To: mnehrling
.......In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment.....

Well, I'll be dammed......
It sure had me fooled......
I saw the ad posted here on FR......
Sure as hell looked like they were advocating altering borders and down right anti American sentiment.
They can STFU

16 posted on 04/04/2008 2:00:29 PM PDT by Fiddlstix (Warning! This Is A Subliminal Tagline! Read it at your own risk!(Presented by TagLines R US))
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To: mnehrling
It's a good thing that Muslims don't drink alcohol, because in an Absolut world, would Israel not exist?

-PJ

17 posted on 04/04/2008 2:01:13 PM PDT by Political Junkie Too (Repeal the 17th amendment -- it's the "Fairness Doctrine" for Congress!)
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To: P from Sheb
Chopin Vodka is very good, and made by our good friends the Polish.

http://www.chopinvodka.com/


18 posted on 04/04/2008 2:01:17 PM PDT by mnehring
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To: mnehrling
Instead, it hearkens to a time which the population of Mexico may feel was more ideal.

It does? I don't think that Mexico ever had the boundaries shown in the ad. They seem to be the ones promoted by MeCha (however it's spelled) in all of their Aztlan crap.

19 posted on 04/04/2008 2:01:18 PM PDT by Bob
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To: mnehrling

So I assume the ad in Japan will show a Greater East Asia co-Prosperity Sphere?


20 posted on 04/04/2008 2:01:58 PM PDT by Straight Vermonter (Posting from deep behind the Maple Curtain)
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