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G-rated films power 2007 box office, again Family films fare 438% better than R-rated in new study
World Net Daily ^ | March 14, 2008

Posted on 03/18/2008 10:27:51 AM PDT by Between the Lines

More than 20 years of data is in – and the conventional wisdom is wrong.

The chances a Hollywood movie will win big at the box office are greatly enhanced by a family-friendly rating and strong moral content, defying the notion the entertainment industry is merely serving up what consumers want when they produce so many R-rated movies full of foul language, sex, drugs and immorality, shows a new study by the Christian Film and Television Commission, publishers of Movieguide.

According to the study, G-rated movies averaged nearly $92.2 million, more than 438 percent better than R-rated movies, making only $17.1 million.

"Our annual report to Hollywood shows once again, with relevant financial statistics, that people, including most moviegoers, want good to conquer evil, truth to triumph over falsehood, justice to prevail over injustice and beauty to overcome ugliness," explains Ted Baehr, the president of the group. "They also want to take their whole family to the movies more often (assuming, of course, that ticket prices, concession prices and gasoline prices don't get too high or prohibitive). And they want to see their religious faith respected and celebrated."

Last year, seven films with a G or PG rating earned more than $100 million at the domestic box office, and three PG-rated films ("Shrek the Third," $322 million; "National Treasure: Book of Secrets," $216 million; and "Alvin and the Chipmunks," $213 million) were among the year's top 10 earners.

Only one R-rated film made the top 10, and it was No. 10, "300," with earnings of $210 million.

No. 11 on the list was G-rated "Ratatouille" with $206 million.

(Excerpt) Read more at worldnetdaily.com ...


TOPICS: News/Current Events
KEYWORDS: 2007review; boxoffice; cinema; hollywood; moviereview; movies; topten
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To: genghis
As long as you're not buying this.

Dont read this either.

Movie fans flock to patriotic, moral films
Surprise! Moral movies draw 7 times the fans
Soap opera star tells of life transformed by God
'Gilligan's' star teams up with 'Pastor Greg'
Family movies best, Hollywood realizes
Disney lay-offs mean R-rated films out
Disney boycott suspended
Judge's decision kills family-friendly flicks
Study: Moviegoers prefer patriotic films
Movieguide awards honor best family films
Study: Movies with explicit sex don't sell
Box office tells Hollywood to 'come clean'

41 posted on 03/18/2008 11:20:12 AM PDT by Responsibility2nd (John McCain. If I have to... I guess...)
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To: Between the Lines
More than 20 years of data is in – and the conventional wisdom is wrong.

The chances a Hollywood movie will win big at the box office are greatly enhanced by a family-friendly rating and strong moral content, defying the notion the entertainment industry is merely serving up what consumers want when they produce so many R-rated movies full of ...crap.

I could have told them that. And it goes back further than 20 years. And that 'notion' is bull hockey. It's the 'notion' of Hollyweird degenerates, perverts and the Gay Mafia that's taken over the studios - like Disney. Old Walt has been spinning in his grave for years.

Ever since the Production Code (Hayes Code) went bye-bye utter filth has filled the big screen. Last night I threw in the tape of the Maltese Falcon. Thank God the Code was in effect and the Producer couldn't say,

'You know, that scene would be much better if we showed Bogie's butt Re-shoot that with his pants off. And we just have to push the Gay angle of Joel Cairo's character. Make him kiss someone, like Wilmer.'
When an actor gets paid $1 Million extra to show his butt in a movie (like Mel Gibson used to), you should know there's a problem.
42 posted on 03/18/2008 11:21:45 AM PDT by Condor51 (If my nose was runnin' money, honey I'd blow it all on you.)
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To: GraniteStateConservative
G-rated Horton Hears a Who just got $45M over the weekend.

Indeed. I took my whole family this weekend to see the film that reminds moviegoers that "A person's a person, no matter how small."

43 posted on 03/18/2008 11:25:57 AM PDT by wideawake (Why is it that those who call themselves Constitutionalists know the least about the Constitution?)
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To: Responsibility2nd
Here are a couple of more for your list:

Abstinence Counts with Moviegoers!

Jesus Almighty! Five-Year Study Shows Moviegoers Prefer Movies with Very Strong Christian Worldviews

44 posted on 03/18/2008 11:26:26 AM PDT by Between the Lines (I am very cognizant of my fallibility, sinfulness, and other limitations.)
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To: thebaron512
Rather be dipped in acid then watch brain-dead films.... I like my Die Hard, Lethal Weapon, Sin City, etc. movies....

The three movies you cite are basically case studies in "brain-dead films."

Entertaining, violent, action-packed, etc. - but not very intellectually challenging or thought-provoking.

45 posted on 03/18/2008 11:29:01 AM PDT by wideawake (Why is it that those who call themselves Constitutionalists know the least about the Constitution?)
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To: discostu
Maybe you should read past the first sentence.

I responded to your only pertinent comment. Your point about there being great quantities of bad G-rated movies is useless, since there are also many bad PG and R-rated movies...and your opinion of The Apple Dumpling Gang and other Disney fare doesn't interest me at all.

46 posted on 03/18/2008 11:32:01 AM PDT by Chunga (Vote Republican)
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To: Between the Lines

Horton hears a Who is the funniest movie I have seen in FOREVER. Clean humor is great. People actually applauded after the movie. Don’t see that often. What was great to see all the young couples there to see without kids even. There is slapstick humor that only adults can find funny, while mixed with silly for the kids to enjoy. But the ‘adult’ humor wasn’t sexual in any way. Like the “Is this Burt from accounting?”


47 posted on 03/18/2008 11:32:22 AM PDT by Southerngl
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To: Between the Lines

well, this is a no brainer. I would guess kids go to more movies a year than adults. And I think kids are more likely to go to second viewings. Look what teen girls did for Titanic. Therefore, a good G rated would out draw a good R rated. I just don’t see the issue here.


48 posted on 03/18/2008 11:34:17 AM PDT by purpleraine
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To: Little Ray
So the real question is “Why doesn’t Hollyweirdstan want to make more profitable family movies?”

Probably for the same reasons that superchic fashion houses limit their runs of exclusive items to 1,000 handbags or 500 pairs of shoes, even though they could probably make more money by mass-producing.

Because designers and filmmakers think of themselves as artists first and businesspeople second.

49 posted on 03/18/2008 11:34:36 AM PDT by wideawake (Why is it that those who call themselves Constitutionalists know the least about the Constitution?)
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To: Yaelle

Not much potty humor in Horton hears a who.

Example of ‘adult only’ humor is when Horton is spraying himself with his trunk and adjusts the stream to the changing streams in special shower heads.


50 posted on 03/18/2008 11:35:41 AM PDT by Southerngl
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To: wideawake

Yes, and I LOVED the over the top hysteria that was invoked with it’s “FOR THE CHILDREN!!!!!”


51 posted on 03/18/2008 11:36:52 AM PDT by Southerngl
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To: Between the Lines

Very true but the difference is that an eight-year old is usually accompanied by at least two to four others(parents, siblings, friends etc.)


52 posted on 03/18/2008 11:42:00 AM PDT by Santa Fe_Conservative (The RINOs think that they have won but we shall see who has the last laugh in '08...)
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To: fredhead

I agree with you. Last Friday went to the movies mainly because my daughter wanted to go and didn’t want to go alone. Went to see 10,000 BC. Without a doubt one of the worse movies I have ever sat through. Worse plot line I’ve ever seen in a movie.


53 posted on 03/18/2008 11:42:46 AM PDT by ops33
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To: Between the Lines

Right now, someone could make a huge hit of a movie, with a solid ‘R’ rating and edited versions, avoiding Hollywood altogether, and about the Iraq occupation:

1) Totally indy film, with a non-industry director with good technical skill. Funded with five or six million dollars from a wealthy conservative.

2) No-name cast using real veterans and Iraqi army personnel, filmed in Iraq and scripted with real war stories. Full cooperation of the US military and no advance publicity.

3) The villains are al-Qaeda, not Iraqi, and the victims are Iraqis. Show the al-Qaeda as the grotesque and murderous monsters they are, who target women and children. Lots of righteous rage by the IA soldiers. Show IA as patriotic and angry as hell at al-Qaeda. They are also the ones who do the John Wayne stuff with some dying heroically in the grand manner, followed with oaths swearing revenge. While the US military is fighting as well, it is there to help the Iraqis win their battles.

4) Show MSM journalists as the utter, cowardly cruds they are, trying to help the enemy any way they can and hiding in the Green Zone and lying. However, have an actor portray Michael Yon, with permission, to protect his anonymity, to show how a real war correspondent behaves.

5) The US military personnel emphasize professionalism more than drama. Add on to that the soldiers rebuilding Iraq and training their police and military. When soldiers argue, it is not because one is a villain, it is because one knows something the other does not. Give the military branches and personnel a chance to shine, not as conquerers and destroyers, but as vital to help Iraqis.

6) When the movie is done, a huge release in subsidized direct to DVD sales. Edit both an R and PG-13 version, and a special version with bad language and graphic violence edits, so it will appeal to the young adult through Utah family demographics. Even do several foreign language versions, as one in the eye to the rest of the world. Don’t get too excited about pirate versions on the Internet.

7) US military cooperation guarantees that nothing is shown that reflects badly on the military, which is the intent of the production, and will have a positive impact on recruiting. No problem at all in making it look a lot like a recruiting video. Even private security people, like Blackwater, look good and get along fine with the military.

8) Depictions of al-Qaeda war crimes would be very graphic and horrible. Everything from mass graves, torture chambers, suicide attacks against school children. Cue incredible anger from the IA and civilians, and deep sorrow and sympathy from US personnel. The nastier the villain the better the movie. Inhuman and cowardly dogs, who worship a totally evil and repugnant perversion of Islam. This takes the wind out of those who call the movie “anti-Muslim”.

9) al-Qaeda also die in terrible ways, with scenes like their bodies being eaten by stray dogs. They also do lots of things that Muslims see as culturally filthy and disgusting on top of their barbarity and murder.

In some ways, the heroes of the movie should be the Iraqi people, rising in popular revolt against the murderous forces of evil, with a powerful ally helping them. Their suffering and anguish is the great drama, as well as their determination to be free. Theirs is the long sought-after Arab victory, with some help, that real democracy and freedom is the very definition of victory.

Such a movie would call into question a lot of the things that the US is criticized for, internationally and inside the US itself. That is why it doesn’t show ego-tripping American actors chewing scenery, who love to kill people and destroy things. It shows military men and women as important as firemen who save people from burning buildings, and policemen who protect people from violent and evil criminals. Their motive is to save, not kill and destroy.


54 posted on 03/18/2008 11:43:34 AM PDT by yefragetuwrabrumuy
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To: Between the Lines

There are many PG, PG-13 and R-Rated movies that have as much or more merit than G rated movies. There are also many very bad PG, PG-13 and R-Rated movies.

This is a worthless article. I for one would not want all G movies, all the time. R-rated movies can devlve into adult themes that are completely inappropriate for children but are completley appropriate for adults. Horton Hears a Who is a great book and movie for children, but when you get to forty it’s nice to be able to read or watch a film for adults.


55 posted on 03/18/2008 11:46:30 AM PDT by tdewey10 (Voting for McCain. We need a non-activist USSC. It's time to end the legal murder that is abortion)
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To: Between the Lines

I swear I don’t get this. People complain that Hollywood doesn’t make enough family friendly movies then post stats showing not only are they making them by the dozens but they are the top 10 box office draws.

What are you saying, that hollywood should ONLY make G rated movies?


56 posted on 03/18/2008 11:47:02 AM PDT by Bob J ("For every 1000 hacking at the branches of evil, one is striking at it's root.")
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To: Between the Lines

Just because an agenda driven propagandist claims to be “Right” doesnt mean hes correct...


57 posted on 03/18/2008 11:47:13 AM PDT by gnarledmaw (It serves always to distract the public councils and enfeeble the public administration.)
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To: crusty old prospector

Well the study is a bit off.. not that I think hollywood should not make more family friendly fare, but the fact it makes less of it means that when films do come out they are less likely to canibalize each other.. PG-13 and R have multiple new ones coming out every week.

G film market RARELY ever has 2 movies hitting theaters in the same month, let alone the same week. They intentionally space their releases to maximize audience, because so few are made they can do this. PG-13 and R’s have far more made and are far more likely to have to compete with each other.

Every parent knows, that kid films a once a month ish release cycle... never are 2 released at the same time. So that one family release will dominate the box office for that target demographic, who will see it, and then wait until next month or so’s family release.

The cycle for family movies is set up to make sure they don’t canibalize each other.. more adult theme movies are generally much smaller niched target audiences and are competing with other releases.

I’m not defending the crap that gets green lighted, but this “study” isn’t worth the paper its written on as proof that more family movies will mean more $$$ for the studios.


58 posted on 03/18/2008 11:54:24 AM PDT by HamiltonJay
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To: gnarledmaw

Just because an agenda driven propagandist claims to be “Left” doesn’t mean he’s correct either.


59 posted on 03/18/2008 11:56:12 AM PDT by Between the Lines (I am very cognizant of my fallibility, sinfulness, and other limitations.)
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To: wideawake

"A person's a person, no matter how small."

60 posted on 03/18/2008 11:56:25 AM PDT by HamiltonJay
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