Apple's investment in good industrial design is an effective marketing tactic.
Yes, hence the now super variety of PC based “designer boxes” for every whim and taste.
This whole argument reminds me of the scene from a movie where deniro is going at length over how a lexus is just a toyota with an emblem.
It harkens back when we USED to talk about IBM vs Apple rather than Windows vs Mac.
Marketing is either,
less than X
same as X
better than X
Mac has rested its perception marketing at the last one.