[Betis70]

I must admit there was a funny one on the other night. for KMart I believe.

The guy was trying to untangle the rat’s nest of Christmas lights while his wife headed off to go shopping. When she came home she marveled at the nicely decorated neighbors house, while her husband was putting up their lights.

It was still a tangled rat’s nest, but tacked up on the house.

Having fought with such lights (quite recently even), I found it funny even if they were making fun of the incompetent husband. Usually they have the wife fix the husband’s mess, but in this case she just looked crestfallen.

[-=SoylentSquirrel=-]

Me and my friends have a game wherein we predict the plot of the commercial at the very beginning. In the first few seconds, as we are introduced to the players, we yell out "Woman - wise!" and "white male - Idiot!".

The one that threw me was the Capitol One Small Businessman commercial wherein the wealthy, fat banker does a field goal kick of the small (White) business man, while the other fat wealthy banker (Black) gets amusement. I did not see that one coming.

[Red Badger]

I’ve noticed in recent months they have ventured into inclusion of the black male in the “husband is an idiot” commercial. Maybe just plain old male bashing is the problem. The ads are disgusting. Note to self: DO NOT SHOP K-MART FOR CHRISTMAS..................

[Freedom4US]

A useful exercise (since commercials are fantasy anyway) is to imagine if the sex roles were completely reversed in a given male-bashing example.

Usually (well, always so far) you’ll find there would be no way such a commercial would be appreciated nor “tolerated”. Try it.