Indeed. I imagine there are a number of companies out there today who are going to be re-assessing the rates they are willing to pay to the NYT.
“I imagine there are a number of companies out there today who are going to be re-assessing the rates they are willing to pay to the NYT.”
In advertising, there are published rates, and then there are the rates that advertisers really pay for a newspaper (or radio, TV, banner, etc) ad.
If I was purchasing ad space, I’d certainly look at this story, and call up my ad rep and demand to know why I (presumably a customer w/ a lot bigger budget) didn’t get rates as low, if now lower, than the one that MoveOn got.