Posted on 07/22/2007 8:33:40 AM PDT by buccaneer81
All 50,000 scratch-off tickets for car dealership contain grand prize Published: Friday, July 20, 2007 | 3:59 PM ET Canadian Press
ROSWELL, N.M. (AP) - Everyone's a winner after a direct-mail marketing company hired by a local car dealership mistakenly sent out 50,000 scratch-off tickets to residents - all of them declaring the ticket-holder the $1,000 grand prize winner. Just one of the tickets was supposed to be the grand prize winner.
Jeff Kohn, Roswell Honda general manager said a typographical error by Atlanta-based Force Events Direct Marketing, which printed the advertisment, had given all 50,000 scratch-off tickets grand prizes.
"Unfortunately, they missed it in the proofreading," said Kohn, who was able to stop an estimated 20,000 direct mailers from being sent.
Kohn said the dealership is "making a full-faith effort" to investigate the mistake, which he said is "not how we portray ourselves or our community."
In a statement, Force Events apologized "for any inconvenience this may has caused car shoppers in the Roswell market" and asked that any questions and concerns be directed to the company.
Force Events representatives are expected to be in Roswell on Thursday to sort out the mess, Kohn said. Continue Article
Meanwhile, the names, addresses and phone numbers of "winners" who arrive at the dealership were being taken down. Kohn said they will all be invited back to the dealership.
"At this point, I don't know what exactly the company's solution is going to be," Kohn said. "We are not sure how Force Events is going to handle this matter. That's why they are flying out to Roswell and that's why I'm taking down people's names." © The Canadian Press, 2007
What a revelation.
Be watchful for that black kettle though, it can slam dunk ya' while the pot is on the front burner! ; )
“LOL! Were you in Dade or Broward counties in late 2000, by chance?”
Okay...I give. What does that have to do with the fact that I can’t do simple math?
Oooh, where do I get my ticket??
=)
Why do I post before I think? Okay...now I know what happened....the election! Yeah, those hanging chads drove me nuts! lol
Only if the grand prize was a dollar, and not a thousand. (1,000 * 30,000 = 30,000,000). My first thought was that if there was text on the ticket that only one grand prize would be awarded, all their names go into a hat, and a name drawn to pick the grand prize winner.
*coughs* — Should have read your next post. Sorry about that. :)
If I were handling this at the dealership, I would have everyone who got a ticket come in, be entered to win a brand new 2008 car and the rest would get $1000.00 off any car if they purchased from the lot.
Great idea!
>>Where’d he get the clams?
He shelled out for them of course.
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