Posted on 07/22/2007 8:33:40 AM PDT by buccaneer81
All 50,000 scratch-off tickets for car dealership contain grand prize Published: Friday, July 20, 2007 | 3:59 PM ET Canadian Press
ROSWELL, N.M. (AP) - Everyone's a winner after a direct-mail marketing company hired by a local car dealership mistakenly sent out 50,000 scratch-off tickets to residents - all of them declaring the ticket-holder the $1,000 grand prize winner. Just one of the tickets was supposed to be the grand prize winner.
Jeff Kohn, Roswell Honda general manager said a typographical error by Atlanta-based Force Events Direct Marketing, which printed the advertisment, had given all 50,000 scratch-off tickets grand prizes.
"Unfortunately, they missed it in the proofreading," said Kohn, who was able to stop an estimated 20,000 direct mailers from being sent.
Kohn said the dealership is "making a full-faith effort" to investigate the mistake, which he said is "not how we portray ourselves or our community."
In a statement, Force Events apologized "for any inconvenience this may has caused car shoppers in the Roswell market" and asked that any questions and concerns be directed to the company.
Force Events representatives are expected to be in Roswell on Thursday to sort out the mess, Kohn said. Continue Article
Meanwhile, the names, addresses and phone numbers of "winners" who arrive at the dealership were being taken down. Kohn said they will all be invited back to the dealership.
"At this point, I don't know what exactly the company's solution is going to be," Kohn said. "We are not sure how Force Events is going to handle this matter. That's why they are flying out to Roswell and that's why I'm taking down people's names." © The Canadian Press, 2007
Its only $50 million bucks.
I think they going to need a “going out of business” sale sign.
That’s more like $30,000,000.
How you gonna check a scratch off.
I think the bill is more like $50,000,000.00
Legally speaking, this was a “mistake” and neither the dealer, nor Fprce Events will be liable for payment other than to remail the promotion with one winning ticket in the mix. This is much like a mistake in an advertisement in a sales flyer inserted in a newspaper.
Read carefully...20K of the 50K were not sent out, hence only 30K were actually delivered. 30,000 X 1,000=30,000,000
Where'd he get the clams?
no, reread: if they were able to stop 20K, then only 30K went out.
I read a suggestion that the dealership ‘leverage’ the prize into a $1000 price cut on a new car.
30 million is correct. They caught the error and prevented 20,000 mailers from going out.
I agree with you.
For a short time, I sold cars at a mid-to-large sized dealership.
Believe it or not, $30,000 in advertising costs ain’t that much. Probably would only cover the cost of a couple of weeks newspaper ads.
Ooops!
I did the math wrong also!
Need more coffee...
Paging Ambulance chaser John Edwards.....................
Paying off 30,000.00 (30,000 tickets x 1.00/ticket) is reasonable, and I’m sure they’d do that.
Paying 300,000.00 at 10.00 per ticket is possible.
Paying 30,000,000.00 at 1,000.00 per ticket can’t be done.
Scratch them all off before mailing them. Duh! :-)
Yes, you’re right. Its only $30 million. My bad.
Hey, they save $20 million by stopping those mailers.
I feel so stupid that I didn’t think of that. LOL
Oops!
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