I think there is one reason for his changes in direction and that is -- ratings. I bet when he turned into a big business Republican, his rating suffered
Rush has been Number 1 for the past 19 years, and the ratings for all talk radio programs are cyclical, season dependent and news dependent.
No other host comes close, Sean is # 2 and I think Glenn Beck is 3rd. When you compare talk show host in Rush's time slot, he crushes the competition. He doesn't change his beliefs for ratings, never has, never will, that's why he is #1.
Rush started out as ultra conservative. Then he went the way of the big business country club Republicans for a long while.