Posted on 02/23/2007 8:53:02 PM PST by Milhous
LOS ANGELES (MarketWatch) -- One may prove an anomaly, while two could be a run of bad luck. But three just might translate into a dubious trend when it comes to ratings on Academy Awards broadcasts.
If the past two years is any indication, it won't be good for Oscar viewership and may cut into future revenue. For 2005 and 2006, household share for the Academy Awards has fallen below the critical 40% level and has been under that threshold for three of the last four years. In years past, Oscar ratings traditionally have captured more than 40% of all households watching television on the night of the ceremony.
There's a good chance ratings may end up below that 40% mark again this year, since none of the five best-picture nominees has blown off the doors at the box office. And even though the Oscars are getting record advertising revenue -- with 30 seconds of air time selling for $1.7 million -- the down streak in ratings may not bode well for the future.
ABC network hosts the Oscars. "Last year was really weak, and I think we'll see a repeat," said Tom O'Neil, columnist for TheEnvelope.com. "You need people rooting for a movie for them to tune into the Oscars."
...
Last year's crop of nominees was similarly populated with esoteric picks, which together were the worst performers collectively at the box office over the last decade. The five took in a total of $235 million in domestic receipts, leading to the second-worst rated Oscar telecast. Last year's ceremony got a 35% household share, or 38.9 million viewers.
That group included "Brokeback Mountain," "Munich," "Good Night, and Good Luck," "Capote" and the winner, "Crash." "Brokeback Mountain" was tops at the box office of the group, taking in $83 million.
(Excerpt) Read more at marketwatch.com ...
Agree, Hildy. She has a bright comedic mind, also. She doesn't seem to be an 'in your face' homosexual. Refreshing in today's environment.
Haven't watched the Academy Awards since 1971 when George C. Scott won best actor for "Patton" and turned down the award, proclaiming that the event had become "A parade of meat".
I guess I haven't missed much since.
Jack.
""DeGeneres has proved her talent on the awards show circuit before, most notably when hosting the Emmys that followed the September 11, 2001 terrorist attacks on New York and Washington.
"We're told to go on living our lives as usual, because to do otherwise is to let the terrorists win, and really, what would upset the Taliban more than a gay woman wearing a suit in front of a room full of Jews?" she said.""
There is more then one way to fight jihad. Ellen will probably be the only watchable element of the broadcast.
I am not going to watch a bunch of self absorbed, liberal loons, spoiled rotten, pieces of $hit lecture me about global warming and trash the country that has made them successful. No way in hell..
Awwww, looks bad for the Oscars, that orgy of self-congratulation nobody watches!
Maybe they'll be reduced to just compiling lists of winners and running them in the daily paper - well, maybe not. No tears shed by me.
Good one!!
Sounds like a good time for a nice long nap!
I haven't watched ANY awards show in thirty years, and I certainly won't be giving the Oscars any time. Undoubtedly all the people who choose the winners get together beforehand and decide the winners on the basis of political correctness. To wit which movie or role best promotes the major tenets of liberalism. The Grammys proved that with the selection of the talentless Ditzy Clucks, and I'm willing to bet Al Gore will get one for docs. It's in the bag.
SevenofNine: Did you ever see the pictures of the emperors on Roman coins? Some of them wer ugly looking dudes lol! The Romans showed people as they really were you got to admire a people that had that kind of honesty lol!
Actually, I have noticed that since she quit making a big deal about her lifestyle, she is actually a very pleasant person. It's a shame that someone got her to go public. Had she kept her sexual orientation to herself, she still would probably have a very large fan base.
This will probably be the 20th+ year in a row I haven't sat down to WATCH the Oscars. Or more.
"Dat Bush sure is stupid."
Whoopi Goldberg
74th Academy Awards
That's why I'm here tonight. Because I love bush. But someone's giving bush a bad name. Someone has tarnished name of `bush.' Someone has waged war, someone has deliberately misled the country, someone has attempted to amend the constitution, all in the name of bush. The bush I know and cherish would never do such things. My bush is smarter than that. And if my bush is smarter than that, you can understand just how dumb I think that other bush is. And anyone who would wave to Stevie Wonder is not fully there. I will do whatever it takes to restore bush to its rightful place and that ain't in the White House. Vote your heart and mind and keep bush where it belongs."
Whoopie Goldberg, in 2004 - while drunk at a Kerry fundraiser, waving a bottle of wine.
"Babe: Pig in the City. Wasn't that the Linda Tripp Story?" - Whoopie Goldberg while she was hosting the 1999 Academy Awards.
Roman Polanski, - the announcement of Best Director by the Hollywood community in 2003. Polanski could not accept the award in person. He fled the country back in the 1970's because he raped a child.
We like non-fiction because we live in fictitious times. We live in a time where fictitious election results give us a fictitious president. We are now fighting a war for fictitious reasons. Whether it's the fiction of duct tape or the fictitious 'Orange Alerts,' we are against this war, Mr. Bush. Shame on you, Mr. Bush, shame on you. And, whenever you've got the Pope and the Dixie Chicks against you, your time is up.
Michael Moore accepting his Oscar.
One of the grocery stores in our town is in the same complex as the 3-screen cinema. For all of February, they were handing out movie passes every time we spent $10 on groceries. The passes were good up until 2/16. There wasn't one film we wanted to see, even with a free pass.
I never, never, ever watch these "awards" things...all they ever amount to is a bash the President and our troops fest....if there is a hockey game on that's what I'll be watching....I'm a die-hard Penguins fan...never miss a game....
No, Mark Antony did.
Chickens coming home to roost.
It must be nearing the end of the world...that's twice in one week we've agreed on something! :)
Amen. I can't stand them. Who are the mindless millions tuning into this garbage?
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