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So, you're thinking that there are companies out there blowing their ad budget to push the association of "Mormon" with "Mitt Romney?" Or, I don't know, maybe they're fictitious companies, created by political adversaries? It's not as if his religious affiliation isn't brought up with nearly every mention of his name already, in the MSM, so I have my doubts about that.

It strikes me as much more stratightforward to assume that these companies are merely trying to reach a Mormon audience, to sell their products expressly created for that audience.

Heh, no, I don't think that is what *is* happening, just that it could happen. It might just be advertisers looking to sell products.

I'm just saying that my scenario is both plausible (in terms of motivation) and economically feasible. The only thing that really matters is the number of ad impressions, since people can see the ad messages without clicking on them. Depending on the per-click ad cost, you can get several thousand impressions per dollar.

That definitely beats TV ad rates and targets a relatively wealthy, literate, and higher-voting-percentage audience who would be most affected by this type of associative marketing. A political operative for one of the other contenders would not be wasting his budget if he buys ten million impressions of such a message for a measly $5k.

When did a person's religious affiliation become such a big issue?

I'm serious!

I don't ever recall any mention of it when George Romney was the governor of Michigan.