The NFL commish is saying right now, "We paid how much for this crap!?"
Very little actually. One of the things they figured out in the early 90s is that they hardly have to pay anything for entertainment during the SB, with the size of the international audience almost anybody in the entertainment business would pay the NFL for this kind of exposure.
It couldnt be more than the cost of the five minutes of my life I spent watching that dooky that I will never get back.
Unfortunately, that pre-game show was advertised as Cirque du Soleil. I knew immediately who was and who wasn't part of Cirque du Soleil. I've seen two of their shows, and all I have to say is if you get a chance, go see one. It is unbelievable and unforgettable! The acrobatics from the swings were the only ones from their show.
The dancers, all bands, singers, "cheerleaders," were NOT part of them.