Posted on 01/18/2007 5:58:25 AM PST by Risha
Brady thrills, Manning shills: Colts star cashes in, but Pats QB/QT scores when it counts
By Jesse Noyes
Boston Herald Business Reporter
Thursday, January 18, 2007 - Updated: 06:22 AM EST
Tom Brady has three Super Bowl rings. Peyton Manning has none.
So why is it nearly impossible to watch 10 minutes of a televised NFL game - or television for that matter - without seeing Manning’s mug (with or without a fake mustache)? The All-Pro quarterback of the Indianapolis Colts is featured in ads for Sprint, DirecTV, MasterCard, Gatorade, ESPN and other major brands.
Meanwhile, two-time Super Bowl MVP Tom Brady [stats], who dates actresses and supermodels, makes the occasional commercial appearance but sits mostly on the advertising sidelines.
Sports marketing and media executives rank Manning as the most marketable player in the NFL, according to Sports Business Daily. And he doesn’t miss a lot of opportunities to cash in. Many fans outside of Indianapolis gripe that the quarterback is overexposed.
Brady scores right behind Manning in the marketability survey. But the Patriots [team stats] quarterback takes a different approach, which experts say reflects his personality along with that of his team.
“Brady is without question as marketable as Peyton, if not more,” said Peter Stern, president of Strategic, a New York sports and entertainment marketing agency. “He has the rings and he’s played on the stage on the biggest day of the year.”
But Brady likely turns down numerous endorsement deals in part because he doesn’t want to stray far from the Pats’ team ethic, sports marketing experts say. When Brady appeared in ads for Visa and Sirius Satellite Radio, he was joined by his offensive line and wide receivers.
When he does fly solo it’s seldom in uniform, and more often in model poses that end up in style magazines, like his print ad for upscale watch maker Movado.
Brady is very protective of his image. He’s sued Yahoo! [YHOO] and General Motors over what he claimed was unauthorized use of his likeness in ads.
Brady may also decline a number of endorsement opportunities to keep from diluting his image. By maintaining a certain aloofness, celebrities can often demand a bigger price tag when they do lend their image to an advertiser.
Unlike Brady, Manning arrived in the NFL with a big name already in place. His father, Archie, was a famous quarterback, and Peyton was a first overall draft pick out of college. “He had name recognition from birth,” said Marc Ganis, president of Chicago-based consultancy Sportscorp Ltd. “He’s always had more name recognition . . . and advertisers always liked that.”
Manning also is funny and a good actor by football player standards.
In his commercials for MasterCard the quarterback shows a good sense of comedic timing. Manning appeared in a TV ad for Sprint where he sports a fake mustache and talks up his own performance on the field.
Manning’s appeal is more “humble-folksy,” Stern said, while Brady’s is more centered around his movie-star good looks.
"I'm rooting for the Colts because of what the Patriot players did on the Chargers home field last week after the game. They don't have any class at all. And their coach is a piece of trash of a person."
I keep forgetting that the Charges have so much class, but then Ron Burgondey, er I mean LaDanian Tomilson keeps telling us. If imitating that stupid steroid dance after a game is classless - what is actually doing the dance?
I don't understand why anybody gets upset about that. There's nothing wrong with celebrating a tight come from behind victory. And there's nothing wrong with throwing back a stupid celebration at a player, especially when said celebration looks like some sort of wierd rage induced spasm and the guy with the celebration got suspended for steroid use this season. There's a simple rule in all sports: if you don't want anybody dancing on your field win the damn game. And if you don't want somebody making fun of "your dance" don't have one.
It's wrong when your the visiting team.
While my heart was broken in 03 I will never forget the class of the Marlins when they won the 03 NLCS at Wrigley Field.
"There's a simple rule in all sports: if you don't want anybody dancing on your field win the damn game. And if you don't want somebody making fun of "your dance" don't have one."
Amen.
And don't tell three-time Super Bowl Winners how to act until you've won a playoff game.
If you're going to be scumbags at least be original scumbags.
Class acts give the ball to the refs and celebrate like men do with their teammates.
And they were on the visiting field too.
So when is he gonna live up to his reply? The only Lombardi trophy in the Colts' trophy case was "earned" in Baltimore!
The ignorance in your post is astounding.
What exactly did the Patriots do that was so classless Goof on Merriman's lights out dance?
Please...
The Chargers talked trash before and during the game. They lost!! So they start whining like a bunch of babies.
What happened to all the tough guy Chargers talking trash during the game?
To quote Rosie Colvin (Pat's linebacker) The lights are out B*tches, you forgot to pay your bill!!! BWWWHAAAAAAAA!!!
As to your comment about Bill Belichick, you have no idea what you are talking about. How and why is he a piece of trash?
If you're going to act like scumbags act like original scumbags.
LT is a class act. The Patriot players who did that have no class.
And their coach is a complete scumbag.
Fallacy of the dramatic example. But your other points are well taken.
Ewe stuk in Massachewsits?
They acted like they haven't been there before.
Celebrating is one thing. Being classless and not even original is another.
At least if you are going to act like 2 year olds be original about it.
Bellicheck if half the stories of his off field behavior are true he is a scumbag.
If Manning loses again, I might feel sorry for him. OK, I won't, really. Go Pats!
Most of them off the field live fairly normal upperclass suburban lives. My uncle lives in one of the popular neighborhoods for Bears players (the daughter of their long time publicist lives there, which draws many of the players), he runs into them all the time in stores and at parties (he made friends with the daughter before realizing who she was, you should see some of the swag she dumped on him when she was cleaning her basement). A bunch of regular normal guys who worry about their lawns and forget to put on the storm windows before the weather turns just like everybody else.
No the Patriots were sore and classless winners.
That's good to know.
I believe they have already beaten the Pats several times.
I guess you don't now or never have lived in the Boston area, or you'd realize how those three words color the rest of the comment.
My Dad lives in Lake Forest and sees them all the time.
Lovie even gave him 3 pennies once so my Dad wouldn't get 97 cents in change once.
They also attend my Dad's church.
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