What not just sell it cheap? Give the world a chance to see if French wine is any good.
Based on the French wine I've tasted over the past few years...it isn't. I doubt Wal Mart could get away with selling it as a bargain.
Regards, Ivan
The French would never stand for anything so logical.
On the other hand, they could quit subsidizing the wineries and the problem would go away.
Silly wrote: "What not just sell it cheap? Give the world a chance to see if French wine is any good."
Silly person, the French have long given up the concept of a free market economy. If I read the article correctly, they would rather have the government pay them to destroy the wine. The problem would be quickly solved by the free market. No demand for wine? Go out of business or figure out a more efficient way of a making and/or marketing it. The French foolishly use the government to protect them from the very market forces that would make their businesses more competitive. Unfortunately, our leaders aren't doing much better--consider our corporate welfare and farm subsidies.
They really got screwed in the oil-for-food program when they didn't include their wines in the deal :-)