Even here in San Francisco some people think it is a bit much; on the train during summer before the 4th of July I overheard a girl telling a friend "and I told him NO TOFU, I want ribs on the barbque".
Last year we were walking down the merchants' row past The Knight's Barbecue. I overheard two people behind me.
Woman: "Oh! The smell of meat makes me so sick."
Man: "It does?"
Girl: "I'm a vegetarian. The smell of meat is disgusting!"
Man: "Oh. I'm going to eat there."