If your understanding of "obvious" is anything like your understanding of "Truth", I can see where you may have some difficulty.
Now, I can see by this thread that many think the AFA has been less than honest in their presentation of this issue, and as such, should not be trusted in the matter.
On the other hand, Wal-Mart has been above board and honest in their position on the issue. They want to make money. The best way to do that is to risk alienating 98% of your consumers to garner 2% of the market. That ought to please the stockholders, right?
If you think that, then you must believe that the stories of Sodom and Gomorrah are just for entertainment purposes.
I understand people have a difficult time supporting something that will cause them to sacrifice or do without. I don't begrudge them that. But when they have to pretzel the "truth" to justify their "belief", its as reprehensible as the opposed agenda.