You're Exactly Correct !!!!!
Speaking of which, check out the cover of the latest Time magazine:
The changing font sizes are perfectly chosen so that if you're walking past a magazine rack, all you notice is Obama's face and the bold letters, "THE NEXT PRESIDENT".
Only if you come closer can you see that this is just part of a caption which reads, "Why Barack Obama Could Be The Next President".
I'd call this an attempt at a subliminal message, but it's not that subtle. Time just blatantly wants to label Obama as "The Next President" for anyone looking at the cover.
Time's April 1st issue is a little late this year, isn't it?