"OK, so just who is going to buy cable to get a couple of Spanish speaking channels?"
Millions of Hispanics (legal and illegal) who speak primarily or only Spanish. The answer to your next question is: They can afford it because you pay their social services costs.
Gee, I know many Hispanics who own their own businesses. I see more Hispanic-owned businesses than black American owned businesses. Yeah, those "millions of Latinos" are living off the government teat, aren't they, Cletus?