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Spanish McDonald's ad prompts talk of a boycott; Bergen town's mayor calls billboard 'divisive'
STAR LEDGER ^ | Saturday, July 08, 2006 | ANA M. ALAYA Star-Ledger Staff

Posted on 07/08/2006 3:02:49 AM PDT by Liz

The mayor of a small Bergen County, New Jersey town is calling for a McDonald's boycott if the fast-food chain does not take down a Spanish-language billboard.... Bogota Mayor Steve Lonegan said the advertisement is "offensive" and "divisive"......"The true things that bind us together as neighbors and community is our belief in the American flag and our common language," Lonegan said. "And when McDonald's sends a different message, that we're going to be different now, that causes resentment."

Representatives for McDonald's and CBS Outdoor in New York, the company that owns the billboard on River Road in Bogota, defended the advertisement....said Jodi Senese, executive vice president for marketing for CBS Outdoor.

Jennifer Nagy, a marketing manager of McDonald's NY Metro Region, stood by the advertisement.

Lonegan was dismissive of the statement yesterday. "I think that their boilerplate press release is totally meaningless," Lonegan said. "It shows their utter disregard for this community."

Martin Perez, president of the Latino Leadership Alliance of New Jersey, an umbrella group of 250 Hispanic organizations, said there is an "anti-Latino" sentiment behind the opposition to the advertisement.

Deborah Jacobs, executive director of the American Civil Liberties Union of New Jersey, said McDonald's has a first amendment right to advertise in Spanish.

(Excerpt) Read more at nj.com ...


TOPICS: Culture/Society; Extended News; Foreign Affairs
KEYWORDS: aclu; aliens; bergencounty; billboard; bogota; borders; boycottboycotts; cause4losers; conservative; englishonly; freemarket; illegalaliens; illegalimmigrant; illegals; immigrantlist; immigration; language; lonegan; mcdonalds; mickydssucks; spanish; stevelonegan; wasteoftime
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To: Balding_Eagle
The burger tastes like beef....

The burger places all have their little secrets.

Now every good cook knows how to amp the flavor of beef whether in meat loaf or burgers---you just add powdered beef base or a dissolved boullion cube to the beef.

Try it---it's amazing what that little trick does to magnify the beef taste. Makes you think you're eating pricey Kobe beef.

281 posted on 07/08/2006 6:45:45 PM PDT by Liz (The US Constitution is intended to protect the people from the government.)
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To: Liz
You didn't know? Cannot believe it. Course, they don't exactly brag about it or advertise it.

Actually, I did further checking, and it's you who didn't know. It's 100% pure USDA inspected beef; no additives, no fillers, no extenders. Sorry, thanks for playing.

282 posted on 07/08/2006 6:46:37 PM PDT by Melas (Offending stupid people since 1963)
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To: TommyDale
Yep, she has hands.

And here's her shoe.

283 posted on 07/08/2006 6:52:35 PM PDT by Liz (The US Constitution is intended to protect the people from the government.)
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To: Melas
It's 100% pure USDA inspected beef; no additives, no fillers, no extenders.

And the tooth fairy actually put a quarter under your pillow when you lost that tooth, too.

284 posted on 07/08/2006 6:56:12 PM PDT by Liz (The US Constitution is intended to protect the people from the government.)
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To: Liz

Time to put up or shut up. If you have proof to the contrary, put it on the table. If you don't, you're just making noise. I'm familiar with this phenomenon. I have teenagers in the house who constantly think they're right about everything despite lacking any credible evidence to support their positions.


285 posted on 07/08/2006 7:01:43 PM PDT by Melas (Offending stupid people since 1963)
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To: Porterville; Liz
what I hear by just a glance is, "dirka, dirka, dirka, dirka." Does that about sum it up what you are trying to say?

Wow, a post without calling me a commie... thanks..

Excuse me now, I will have to ignore you, I have dug up some of my obscure old albums while going thru some old basement stuff (any one remember "The art of Cache" thread from long ago on FR?) I'm trying to convert some songs from albums to mp3 format for the music Canteen for our troops..

Click "HERE" for a song if you want

286 posted on 07/08/2006 7:09:43 PM PDT by LowOiL ("I am neither . I am a Christocrat" -Benjamin Rush)
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To: Melas

Bet you think you're actually eating real onion rings, and real breast-meat chicken in those nuggets, too, eh?


Just want to say thanks so much for a great topic of conversation at my next party-----there is actually a person out there that believes McD's hamburgers are pure beef.

But then, who would believe such a person exists in this day and age.


287 posted on 07/08/2006 7:16:17 PM PDT by Liz (The US Constitution is intended to protect the people from the government.)
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To: Liz

What burger?


288 posted on 07/08/2006 7:17:37 PM PDT by stephenjohnbanker (Taglines for sale or rent. Good "one liners", 50 cents.)
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To: stephenjohnbanker

LOL------good one.

For that reason, I think that ad campaign flopped----nobody remembered the burger.


289 posted on 07/08/2006 7:21:32 PM PDT by Liz (The US Constitution is intended to protect the people from the government.)
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To: Liz

She has feet, too?


290 posted on 07/08/2006 7:34:27 PM PDT by TommyDale (Stop the Nifongery!)
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To: TommyDale

Cute---you're a real riot.


291 posted on 07/08/2006 7:38:57 PM PDT by Liz (The US Constitution is intended to protect the people from the government.)
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To: Liz; TommyDale

"that ad campaign flopped----nobody remembered the burger"

And if they did remember, they didn't care : )


292 posted on 07/08/2006 7:38:58 PM PDT by stephenjohnbanker (Taglines for sale or rent. Good "one liners", 50 cents.)
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To: stephenjohnbanker

You have to admit---the Paris ad campaign was a little different----not like a boring billboard.


293 posted on 07/08/2006 7:40:42 PM PDT by Liz (The US Constitution is intended to protect the people from the government.)
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To: Liz; stephenjohnbanker

Yeah, something tells me that not many viewers got the actual intended message in that commercial. Maybe it was subliminal?


294 posted on 07/08/2006 7:41:10 PM PDT by TommyDale (Stop the Nifongery!)
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To: Liz

I think selling a diamond watch would have been a better bet.


295 posted on 07/08/2006 7:45:45 PM PDT by stephenjohnbanker (Taglines for sale or rent. Good "one liners", 50 cents.)
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To: TommyDale

You know, if they hadn't put that souped-up motorcycle in the ad---it might have succeeded. LOL


296 posted on 07/08/2006 7:45:48 PM PDT by Liz (The US Constitution is intended to protect the people from the government.)
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To: Liz

What motorcycle?


297 posted on 07/08/2006 7:46:33 PM PDT by TommyDale (Stop the Nifongery!)
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To: TommyDale; Liz

If you eat our burger, you get to nail Paris?


298 posted on 07/08/2006 7:46:39 PM PDT by stephenjohnbanker (Taglines for sale or rent. Good "one liners", 50 cents.)
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To: stephenjohnbanker; Liz

Why not? Everybody else has!


299 posted on 07/08/2006 7:47:17 PM PDT by TommyDale (Stop the Nifongery!)
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To: stephenjohnbanker

.......or champagne and caviar.......


300 posted on 07/08/2006 7:47:45 PM PDT by Liz (The US Constitution is intended to protect the people from the government.)
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