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ABC Looks Beyond Upfront (ABC Suit: "Disable the DVR Fast-Forward")
Media Daily News ^
| July 6, 2006
| David Goetzl and Wayne Friedman
Posted on 07/06/2006 6:08:14 AM PDT by abb
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To: TommyDale
What's next? Will the networks demand that the "On/Off" switch be disabled so they can force feed their crap to us?
Not at first. At first they will disable the channel changer. THEN they'll go for the On/Off button.
21
posted on
07/06/2006 6:30:45 AM PDT
by
DustyMoment
(FloriDUH - proud inventors of pregnant/hanging chads and judicide!!)
To: abb
The creepy fact is that the Dinosaur media's worries will go the way of the dinosaur as customized advertising takes hold.
When ads become directed to what a specific consumer wants the odds of FastForward becoming a problem decrease. Creepy in that some suit's computer knows what you like.
IOW you only see ford commercials not chevy (OR vice versa)
IOW you only see politicians commercial number 6, 7, 8, but not commercials 1, 2, and 4
IOW The dinosaur media can't survive using a one way medium in a two way era.
22
posted on
07/06/2006 6:31:11 AM PDT
by
longtermmemmory
(VOTE! http://www.senate.gov and http://www.house.gov)
To: KarlInOhio
Your last suggestion has some merit. I know that one of the reasons I FF is that 4-7 minutes of commercials bore me to tears. What the networks need to consider is that if they force us to sit through those long blocks of commercials, a lot of us will just turn off the teevee and go do something else. Most teevee shows are just not good enough to endure so many commercials!
23
posted on
07/06/2006 6:33:56 AM PDT
by
MizSterious
(Anonymous sources often means "the voices in my head told me.")
To: longtermmemmory
The dinosaur media can't survive using a one way medium in a two way era That one's a keeper. I may steal it, lol...
24
posted on
07/06/2006 6:35:16 AM PDT
by
abb
(The Dinosaur Media: A One-Way Medium in a Two-Way World)
To: KarlInOhio
LOL--I just knew this was going to happen!
25
posted on
07/06/2006 6:35:27 AM PDT
by
MizSterious
(Anonymous sources often means "the voices in my head told me.")
To: gondramB
26
posted on
07/06/2006 6:39:51 AM PDT
by
longtermmemmory
(VOTE! http://www.senate.gov and http://www.house.gov)
To: DustyMoment
remember these executives are still trying to figure out where the 18 to 45 year old males went.
They have no male audience.
Men don't watch commercials.
27
posted on
07/06/2006 6:41:23 AM PDT
by
longtermmemmory
(VOTE! http://www.senate.gov and http://www.house.gov)
To: abb
To: MizSterious
I have found a lot of shows I couldn't enjoy on "TV" I can enjoy if I download them and watch them commercial free. Those long commercial breaks just kill a lot of TV shows.
Just about any slightly popular to very popular show can be found easily for download.
29
posted on
07/06/2006 6:44:21 AM PDT
by
RiVer19
To: abb
I rarely watch television, if I do it is on a cable channel that doesn't have commercials. The advertisers treat me like I am an idiot, and like verbal abuse. They insult my intelligence!!
It is getting to where I can hardly listen to Limbaugh anymore because of his tons and tons of "profit centers." I may get his premium service just to dump those!
To: RiVer19
31
posted on
07/06/2006 6:47:29 AM PDT
by
TenthAmendmentChampion
(Pray for our President and for our heroes in Iraq and Afghanistan, and around the world!)
To: RiVer19
I'm not sure I have the technology to do that. I can download it, sure, but who wants to watch it on an a computer monitor? Sounds like I'd need to invest thousands, and for what? A book just costs a few bucks. I already pay for my satellite dish and the programming, plus the dvr--nope, this just doesn't sound cost effective.
32
posted on
07/06/2006 6:49:25 AM PDT
by
MizSterious
(Anonymous sources often means "the voices in my head told me.")
To: abb
I love the cable stations that show mini-commercials at the bottom of the screen during a show. And I get all giddy when the station decices to turn on my closed-captioning during certain commercials (it doesn't turn off when the commercial is over).
I'm thinkin' seriously about fillin' my TV with dirt and using it as a planter.
33
posted on
07/06/2006 6:51:13 AM PDT
by
LIConFem
(It is by will alone I set my mind in motion...)
To: abb
I normally abhor violence, but this guy needs his head stuffed in a toilet.
To: MattinNJ
What is a DVR? This is a legit question. I have no idea what this contraption is.
To: Sunshine Sister
What is a DVR? This is a legit question. I have no idea what this contraption is.It's a catch-all acronym for a class of devices used to record video.
Digital Video Recorder.
36
posted on
07/06/2006 6:56:16 AM PDT
by
whd23
To: KarlInOhio
Product placement is everywhere. This morning on one of the Net morning shows they ran a "feature" about a guy who set the "land speed record for a lawn mower". Showed him pouring a brand name octane booster into the tank. Showed him holding the brand name octane booster up to the camera carefully showing the name on the bottle. They did this twice with two different version of the brand name octane booster. Showed him wearing a cap with the brand name octane booster on it. Showed the lawn mower plastered with the brand name octane booster on it.
I wonder how much the brand name octane booster company paid the net for this "feature"?
37
posted on
07/06/2006 6:56:54 AM PDT
by
DManA
To: abb
I'm just glad those 5 min long phone commercials from a few years ago are gone.
38
posted on
07/06/2006 6:57:22 AM PDT
by
mowowie
To: Winston Smith
I work in a building that has so much metal that I can't get a AM signal. My husband found a way to record Limbaugh on a VCR. I listen to it at work and FF the commercials. Works every time.
I find it interesting that Limbaughs commercials run 3 1/2 minutes. Hannity's bottom of the hour break runs 7 minutes. I change the channel and come back when I know he's back on. I wonder why one is so much longer than the other.
To: abb
I expect a new "feature" in DVR's that will place banner ads as you fast forward.
Nothing I would complain about but its definately a boon for the cable outlets to make money since EVERYONE fast forwards regardless what this ABC empty suit thinks.
40
posted on
07/06/2006 7:01:52 AM PDT
by
smith288
(goBIGnetwork.com - You a startup?)
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