The creepy fact is that the Dinosaur media's worries will go the way of the dinosaur as customized advertising takes hold.
When ads become directed to what a specific consumer wants the odds of FastForward becoming a problem decrease. Creepy in that some suit's computer knows what you like.
IOW you only see ford commercials not chevy (OR vice versa)
IOW you only see politicians commercial number 6, 7, 8, but not commercials 1, 2, and 4
IOW The dinosaur media can't survive using a one way medium in a two way era.
That one's a keeper. I may steal it, lol...