"Keep people safe" implies ownership.
I don't belong to the state.
I would be more inclined to say that it can imply that those people's judgment is inferior and they must be protected from themselves. That doesn't have to be the case.
Sometimes people take unreasonable risks because they don't understand the risk. If you are trying to keep them safe by simply informing them of the risk so they can make more informed choices, you aren't interfering with their freedom.
When you start misleading people, you're no longer helping them make informed decisions, you're trying to manipulate them.
I feel that informing people is good. Manipulating them is bad.
Restricting people through regulation or action is a different related issue. Let me just say that we have set the bar for when we allow and expect the government to step in way too low.