[MississippiMan]

Its got the 12th highest three day gross since they've been tracking box office and you think that that is bad?

Good grief, marajade, the point I'm making is pretty simple but I'll try to break it down further:

• $78MM is a lot of money and a great open.
• Even ignoring inflation, however, and remembering its MASSIVE marketing push, it still failed to match THE PASSION OF THE CHRIST, which can certainly be seen to be the very antithesis of DVC.

Bottom line is that context matters, and I'm absolutely confident that the powers behind this movie are disappointed and scratching their heads at what went wrong. Yes, it did a lot of money, but rest assured they expected it to do far more.

MM

[BeHoldAPaleHorse]

Having seen it, I can say this much: it's probably gotten most of its gross already. Hanks' performance was disappointing; I really think Howard and Hanks (who have done great work together) just didn't really care very much at all. "It's based on a smash best-seller, it will make money."

This weekend, people went to see what all the noise was about. Now, they know that it is simply much sound and fury, signifying nothing.

[discostu]

I don't think anybody involved in the production of this movie is even slightly disappointed with how it did this weekend. It has none of the marks of a standard summer blockbuster (not a special effects flick, not an action flick, not directed by a summer blockbuster director, not starring a summer blockbuster actor) and yet it's on pace to make an easy $200 mil domestically during the main part of it's release, is having excellent revenue abroad and will easily be a very profitable movie. Nothing went wrong, no one is scratching their heads, and only complete idiots thought it would make significantly more.

[marajade]

Really? Where was it reported that they estimated Da Vinci Code to do better than the 12th highest opening weekend in box office history.