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Hip to Be Square: Why Young Buyers Covet 'Grandpa' Cars
WSJ ^ | 05/09/2006 | By JENNIFER SARANOW

Posted on 05/10/2006 4:48:01 PM PDT by Responsibility2nd

AUGUSTA, Ga. -- Jabari Bryant didn't go to a car dealership to buy his new car last fall. The 28-year-old went to a retirement community in Tybee Island, Ga., where for $2,000 he bought a navy blue 1988 Chevrolet Caprice Classic Brougham from a man who was "at least 83."

The seller said "his eyesight was going and he had no use for the car," recalls Mr. Bryant, an automobile glass installer from Savannah.

Young people today don't want their father's Oldsmobile -- they want their grandfather's. Some of the hippest wheels for under-30 drivers today are models commonly identified with seniors: Oldsmobiles, Buicks, Chevrolets and Cadillacs from the 1970s, 1980s and early 1990s.

From Collins Ave. in Miami Beach's South Beach neighborhood to International Blvd. in Oakland, Calif., teens and young adults are cruising in "grandpa" and "grandma" cars that they have painted bright colors like lime green, outfitted with fancy sound systems and propped up on monster-truck-style wheels. They're sweet-talking their grandparents into giving up old cars and offering to buy them on the spot from strangers.

Television shows, such as MTV's "Pimp My Ride," and rappers, including Snoop Dogg, are helping to drive the craze. There's even a new magazine, Donk, Box & Bubble, dedicated to the tricked-out-oldie-car culture.

For U.S. car makers, struggling to lift sales, it's a painful irony that the models striking a chord with young buyers aren't those rolling off the assembly lines today but rather ones made decades ago. Detroit's marketers are trying to figure out how to ride the trend without ruining it.

(Excerpt) Read more at online.wsj.com ...


TOPICS: Culture/Society; Miscellaneous
KEYWORDS: automaekers; cars; classiccars; nostalgia; vintage
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To: Muleteam1
OK...here you go:

My daily driver old man car. Rear wheel drive, and diesel.

121 posted on 05/10/2006 6:58:58 PM PDT by B Knotts
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To: TexasTransplant
I curse the fool ralph nader for causing the demise of the Corvair.

My very first car was the Corvair. Where to begin? The time my muffler fell off and a CHP was right behind me and ran over it? Or the time the brakes failed as I was attempting to exit the I-10 at 65 mph? That was traumatic. I did manage to survive, and that car went right to the junk yard.

122 posted on 05/10/2006 6:59:44 PM PDT by DejaJude (Admiral Clark said, "Our mantra today is life, liberty and the pursuit of those who threaten it!")
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To: Psycho_Bunny

Ha ha...what are the odds? Back to back W123 action!


123 posted on 05/10/2006 6:59:48 PM PDT by B Knotts
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To: Boiler Plate
You're kidding right?

Not really. I know Matadors are crap, but I saw one drive by a few months ago -- an old, rusty tan one with a old hippie driving -- and it looked so bizarre and out of place in this modular/prefab age that it definitely registered on the cool meter.

Mint it out, throw some modern rims on it... definitely cool. Didn't they come with an 8, too?

124 posted on 05/10/2006 7:00:01 PM PDT by Jhensy
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To: Responsibility2nd

I recently sold a 1967 Pontiac full-size sedan to a 20 year-old kid, so I guess this is true.


125 posted on 05/10/2006 7:01:30 PM PDT by Disambiguator (Unfettered gun ownership is the highest expression of civil rights.)
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To: B Knotts
Whoa.  lol!

Clearly you're a man of  intelligence, elegance and taste.

 

126 posted on 05/10/2006 7:04:36 PM PDT by Psycho_Bunny (ISLAM: The Other Psychosis)
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To: Responsibility2nd

127 posted on 05/10/2006 7:06:07 PM PDT by Cecily
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To: Psycho_Bunny
Clearly you're a man of intelligence, elegance and taste.

Same back at ya! ;-)

128 posted on 05/10/2006 7:06:09 PM PDT by B Knotts
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To: sgtbono2002

that was one of the toughest car's I've ever owned. the only problem it ever had was with the fuel pump.

I used to drive home down a really bumpy dirt road going like 60 mph. I was too young to care if it ruined it. It held up really nice. I finally sold it once the cd player went out. All in all that car stayed in my family for over 10 years.


129 posted on 05/10/2006 7:07:19 PM PDT by Ainast
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To: Responsibility2nd
My uncle owned a 1986 Buick Grand National, really slick, with the big engine. He had worked for years in Detroit in the auto industry. A few years ago, shortly before his untimely death, he mentioned he didn't need it anymore. Unfortunately, before I could make an offer to buy it off of him for my son (who was going to help pay for it and wasn't yet driving), it was stolen and never recovered. My son would still like to get one when he gets older.

In college, I drove my friend's older brother's car. She had it on loan, but hated it. I wanted to buy it, but the brother's b*tchy fiance sold it at auction for about 1/4 what I was willing to pay, me and the other interested party. It was a 1971 (or poss '70) Challenger with the 340. It was great to drive.

130 posted on 05/10/2006 7:10:02 PM PDT by fortunecookie
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To: sagar
That Toyota is as butt ugly as a Honda element.
131 posted on 05/10/2006 7:12:44 PM PDT by org.whodat (Never let the facts get in the way of a good assumption.)
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To: Cecily

YEAH BABY! Now we're talking.... Lincoln Continental with the suicide doors. My Dad bought one around '73-74 -- maroon with the black vinyl roof, black leather interior... the pride of our block.

Buddy of mine, somewhere in the late '80's- early '90's, bought a beat-up orange one with no roof -- he would put a tarp over it in the driveway. On sunny days we'd take it out to Jones Beach, or just cruise around. We called it "JFK", for obvious reasons. Good times.


132 posted on 05/10/2006 7:16:35 PM PDT by Jhensy
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To: Responsibility2nd
My High School and college ride from 1972-74, a 1967 Pontiac GTO, 400ci, 360hp, Hurst 4 speed:


133 posted on 05/10/2006 7:16:53 PM PDT by razorbak
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To: JerseyHighlander

I have an 86 looks like the picture, has 68,000 miles on it, first owner bought got sick and spent several years in a rest home, bought it off of his son when he passed. But then I have 66 Mustang also.


134 posted on 05/10/2006 7:17:01 PM PDT by org.whodat (Never let the facts get in the way of a good assumption.)
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To: fortunecookie
Now I guess you know that buck grand nationals really didn't have big motor's, they had turbo's.
135 posted on 05/10/2006 7:25:08 PM PDT by org.whodat (Never let the facts get in the way of a good assumption.)
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To: Muleteam1

What surprised me, as a kid I'd always thought those real old-timey cars looked fragile and spindly, with the skinny tires and speeded up silent films. Truth is, they used real good steel springs and axles and were rugged as hell!
Not so good on the kidneys though..


136 posted on 05/10/2006 7:26:03 PM PDT by Freedom4US (a)
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To: Petronski
"I had a 67 Galaxie 500.....One of my fantasy cars.."

OK (bragging a bit)
Two door XL, Graphic Red, Chrome Reversed 15", built 390 w C6, used original inserts when reupholstered, replaced dash pad; I'm third owner after my father who bought it in '67 and only the Ford god knows how many times it's turned 100,000.

11 MPG on good behavior, which should explain the '89 parking lot T-Bird.
(But it are fast)

137 posted on 05/10/2006 7:28:21 PM PDT by norton (There's a Ford in your past)
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To: org.whodat

LOL, I'm not as up on all the details (gee, really?), but I knew there was a reason my son liked it. And my uncle, too! Thanks!


138 posted on 05/10/2006 7:33:11 PM PDT by fortunecookie
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To: Jhensy

They certainly were available with an V8. You don't happen to live in Columbia MD, because you just described the one parked near Snowden River Pkwy and Carved Stone.


139 posted on 05/10/2006 7:33:32 PM PDT by Boiler Plate (Mom always said why be difficult, when with just a little more effort you can be impossible.)
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To: norton

I hate you.






(Can I take it for a spin?)


140 posted on 05/10/2006 7:34:20 PM PDT by Petronski (I just love that woman.)
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