> 100 percent efficiency
Errrrrr.....
yeah yeah...
Picky picky picky...
The only real problem is the massive amount of neutrinos generated as the entire light fixture turns into pure radiant energy, but they plan to fix that too, as soon as they scrape the outlines of the R&D researchers off the wall of the test lab...
Caught my eye, too.... Perhaps he didn't mean that in the fully technical sense of the term, but rather a more "squeeze as many photons out of the thing as we can" sort of way?
> 100 percent efficiency
I'm sure they meant to say 110 percent efficiency. :)
These OLEDs are extremely efficient and it's possible that they are closer to 100% efficient than they are to 99% at converting electricity into the visible spectrum. However, it you want to be credible you need to specify the efficiency with enough decimal places to the point where we can see how much less it is than 100%.
It's possible that there's more loss in efficiency in the wiring that is going to the lamp than in the conversion to visible light, but I still want to see the numbers.
Could it that they're using a different baseline for "efficiency"? We've been assuming it's "energy out/energy in", but what if it's "visible energy emission/total energy emission" instead? The latter might get you to the vicinity of the 100% figure.
Isn't an LED close to resistance free? Admittedly, 100% is a stretch.