OTOH, it's a lot easier to control point-source than automotive emissions - especially as conventional cars get older.
IF (and note I didnt say WHEN) we discover in a decade or two that we have to start seriously cutting the amount of CO2 produced, then point source emissions control becomes a very important part of the equation, and it would be nice at that point to have had the experience of operating reasonably mature hybrid technologies at the automotive end of the chain.
So I appreciate the people who are willing to pay a bit extra participate in an experiment that many or may not prove important and I get a bit ticked off at the person (unless he or she really has an objective need of such a vehicle) who makes fun of the guy in a Primus from the front seat of a conventionally powered full-size SUV or Pickup.
You are making a joke, right?