MTV did a contest to promote his then-current album "Uh-Huh", where the grand prize was a house in Bloomington, Indiana. As part of the deal, Mellencamp was going to come over and help the winner paint the house pink (one of the songs on the album was "Pink Houses"). The tag at the end of the commercial was old Johnny, wielding a roller brush and drawling "We gonna paiiiiint tha mutha paiiiiink..."