Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

RFID May See 'Explosive' Growth
Internet News ^ | January 20, 2006 | Ed Sutherland

Posted on 01/21/2006 7:54:46 PM PST by nickcarraway

Auto makers and retail giants are in the driver's seat of Radio Frequency Identification (RFID), an industry expected to experience "explosive growth" over the next five years, according to analysts.

Used to track everything from Pepsi to people, 33 billion radio tags will be produced by 2010. Only 1.5 billion of the tracking devices were made last year.

Supply chain management, tracking items from the warehouse to store shelves, will become the largest segment of RFID, according to In-Stat, an Arizona-based research firm.

"This segment will account for the largest number of tags and labels from 2005 through 2010," said analyst Allen Nogee in a statement. Retail giant Wal-Mart is the leader in this area, requiring its top suppliers to use RFID, according to the analyst.

Pharmaceutical companies, plagued by counterfeit drugs, may be the next market to adopt the ID tags, according to Nogee.

While RFID could enjoy a 30-fold growth rate over the next half-decade, unsettled issues could trip any rapid rise. The spread of RFID depends on the cost of the tracking devices to drop. Additional worries are privacy concerns and delays caused by court challenges.

"RFID tags now cost about 20 cents per tag," Nogee told internetnews.com. The "magic number" RFID companies want to reach is five cents. While some advances in manufacturing radio tags are lowering costs, higher volume is key. "Buying a billion is cheaper than a million," said Nogee.

Privacy concerns surround RFID tags. Although Gillette had ordered a billion tags for shavers, and sneaker makers were planning to use radio tags to prevent black market sales, "you won't find any consumer products with RFID," said Nogee. "A lot of privacy backlash" awaits retailers considering RFID."

Privacy issues force RFID proponents to take a different path. "RFID is going in the back door," according to the analyst. Could privacy worries derail any explosive growth predicted for RFID? "Absolutely," said Nogee.

Rather than the store shelf, RFID is used in the back room, and instead of people, radio ID tags now track things. "If Wal-Mart wants to tag their cartons, I don't think you'll see many privacy advocates bothered by that," Nogee said.

Although the retail giant handles 8 percent of all cartons worldwide, others must become involved to keep RFID growing.

Animals are being "chipped" to help owners locate their pets. Passports will contain RFID tags for travelers. The University of Arizona is considering using radio tags to stem the tide of stolen bicycles. Keys may be another use for RFID.

"The majority of automobile keys contain RFID chips to make sure the bad guys don't steal your car," according to the analyst. "I use an RFID key to get into my house. My wife can just hold her purse up to the reader and she's in. No more fumbling for keys."


TOPICS: Business/Economy; Constitution/Conservatism; Culture/Society; Extended News; Miscellaneous; News/Current Events
KEYWORDS:
Navigation: use the links below to view more comments.
first 1-2021-40 next last

1 posted on 01/21/2006 7:54:47 PM PST by nickcarraway
[ Post Reply | Private Reply | View Replies]

To: nickcarraway
This is horrible....will make us more efficient and therefore more wealthy thereby producing more trustfund children who then worry about "global warming" and such luxuries our grandparents didn't have the time to worry about.....we need to go back to good ol' fashioned poverty and inefficiency.....
2 posted on 01/21/2006 8:00:05 PM PST by There You Go Again
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway

I would love for RFID to replace licence plates on cars - specifically, the front plate. God they are ugly!


3 posted on 01/21/2006 8:07:15 PM PST by SteveMcKing ("No empire collapses because of technical reasons. They collapse because they are unnatural.")
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway

This anal-ist is conveniently ignoring the issues involved with jumping from 20 cent tags down to 5 cent. There has been much made of using ink jet or other forms of digital printing technology to get the costs down but we are years out from that becoming a reality.

Gotta love those hockey stick curve forecasts where things go up at 30 degree angles three years out from the start of the forecast period.


4 posted on 01/21/2006 8:08:55 PM PST by misterrob (Democrats, The Party of Treason)
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway

I'd pay real money to RFID my law files. No longer would staffers be tearing through the offices looking for the Jones Divorce File from three years ago.


5 posted on 01/21/2006 8:12:07 PM PST by Appalled but Not Surprised
[ Post Reply | Private Reply | To 1 | View Replies]

To: There You Go Again
"This is horrible....will make us more efficient and therefore more wealthy thereby producing more trustfund children who then worry about "global warming" and such luxuries our grandparents didn't have the time to worry about....."

Your statement 100% correct, in fact it is the very basis of the peaks and troughs of our civilization (we are presently in a trough, in my opinion).

"we need to go back to good ol' fashioned poverty and inefficiency....."

Your "solution" a very good one in some ways, although I know you meant it sarcastically.

6 posted on 01/21/2006 8:15:11 PM PST by SteveMcKing
[ Post Reply | Private Reply | To 2 | View Replies]

To: nickcarraway

RFID Jammers on eBay may see explosive growth. Along with Faraday cage steel fiber underwear.


7 posted on 01/21/2006 8:26:02 PM PST by Sender (Infidel since 1956)
[ Post Reply | Private Reply | To 1 | View Replies]

To: misterrob
Gotta love those hockey stick curve forecasts where things go up at 30 degree angles three years out from the start of the forecast period.

That has to be a standard Visio object. The marketing clowns depend on it. Just plant the curve, label the axes and stuff it into your PowerPoint slides.

The only thing funnier is when the Microsoft Project slingers whip out the PERT and GANNT charts and predict the future in an authoritative voice. Ass clowns in pinstripes who believe their own BS. Most of them don't even bother to talk to the people doing the real work.

8 posted on 01/21/2006 8:32:08 PM PST by Myrddin
[ Post Reply | Private Reply | To 4 | View Replies]

To: Appalled but Not Surprised
I'd pay real money to RFID my law files. No longer would staffers be tearing through the offices looking for the Jones Divorce File from three years ago.

RFID devices are powered by an interaction with a magnetic field. They have a limited range between 12 inches and 10 feet. If all your files were tagged with RFID, there would be a deafening cacaphony of RFID replies. They aren't particularly directional either. You would be lucky to scan all your file cabinets and narrow down to the one that contains what you are seeking.

9 posted on 01/21/2006 8:35:53 PM PST by Myrddin
[ Post Reply | Private Reply | To 5 | View Replies]

To: misterrob
There has been much made of using ink jet or other forms of digital printing technology to get the costs down but we are years out from that becoming a reality.

Actually, the market is starting to see an influx of conductive ink antenna designs as opposed to the typical copper antennas. These are in use today (I've worked with them myself and they have performed better than the Alien squiggle and a tad bit better than the Alien M tag in my specific instance).

And 20 cents a tag is a little on the low side. What tag you use is entirely dependent on what you are tagging. Take for instance if you're tagging a carton of plastic containers vs. a carton of frozen pizza. The plastic containers will offer little-to-no interference on tag readability whereas a frozen pizza, with one of those microwave reflector inserts will make the simple antenna (i.e. the 20 cent tag) less than optimal as there's just not enough signal reflected back to the reader upon power-up when you factor in the reflectivity of the carton contents. In the case of the pizza, you need a tag that has a meatier antenna (e.g. Alien's M tag). Those are about 53 cents a pop when you buy at volume. I'm no RF engineer but I understand things get really fun when you start to tag liquids.

The Gen2 stuff that's coming out now should (key word) address a lot of these issues. Alien's new super-squiggle design (as one example) seems to be performing quite well in tests and when you pair that up to the new Gen2 readers (more efficient designs) you've got what seems to be a decent advance in the usability of the technology. If this sounds wishy-washy it was meant to be. I have yet to see the newer stuff deployed out to the field and when it comes to RFID, I'm from Missouri, if ya get me.

One other note... the article seems to imply that the pharma industry has yet to take the dive into RFID. Not entirely accurate. Several pharma companies have already established mfg lines that incorporate unit-level RFID tagging. Also, since certain state laws are now in place to "help facilitate" mfgs and distributors to provide chain-of-custody documents in electronic format for drug shipments, that would make it a no-brainer to dove-tail RFID into the mix in order to compliment the receipt and shipment of these products through their warehouses thus improving the efficiencies of these operations, cut down on counterfeiting and improve visibility in the entire supply chain.
10 posted on 01/21/2006 8:41:31 PM PST by RedCell
[ Post Reply | Private Reply | To 4 | View Replies]

To: There You Go Again
Lawmaker Wants Texas Registration Stickers To Have Microchips

FORT WORTH, Texas -- Texans who own cars, trucks or SUVs may get a new high tech sticker on their car if one state legislator has his way. Republican representative Larry Phillips of Sherman wants Texas drivers to get an inspection sticker that is embedded with a microchip. The chip would house information about the owner's vehicle, registration and insurance coverage. There is no word if the proposal will make it out of committee.

11 posted on 01/21/2006 9:28:15 PM PST by ActionNewsBill ("In times of universal deceit, telling the truth is a revolutionary act")
[ Post Reply | Private Reply | To 2 | View Replies]

To: misterrob

I've been to talks discussing 3rd generation and beyond tags. They may be below a nickle sooner than you think.


12 posted on 01/21/2006 9:57:41 PM PST by nickcarraway (I'm Only Alive, Because a Judge Hasn't Ruled I Should Die...)
[ Post Reply | Private Reply | To 4 | View Replies]

To: AntiGuv

RFID ping!


13 posted on 01/22/2006 4:59:02 AM PST by Wiz
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway

GPS lite


14 posted on 01/22/2006 4:59:25 AM PST by Wiz
[ Post Reply | Private Reply | To 1 | View Replies]

To: Appalled but Not Surprised

RFID integrated paper documents? Let's hope some wise criminals would not tear of the RFID tag from the document. However, nice idea. I buy it.


15 posted on 01/22/2006 5:00:53 AM PST by Wiz
[ Post Reply | Private Reply | To 5 | View Replies]

To: RedCell

Alien Technologies is a non-publicly traded company. If RFID does face "explosive growth" are there any publicly traded stocks that would be relatively pure plays in that product area?


16 posted on 01/22/2006 5:40:48 AM PST by Stirner
[ Post Reply | Private Reply | To 10 | View Replies]

To: Myrddin
Just plant the curve, label the axes and stuff it into your PowerPoint slides.

I'm still waiting for the paperless office!

17 posted on 01/22/2006 5:47:16 AM PST by Erik Latranyi (9-11 is your Peace Dividend)
[ Post Reply | Private Reply | To 8 | View Replies]

To: Stirner

look up symbol:
RFIL


18 posted on 01/22/2006 6:03:19 AM PST by cashmere (if it's not close, they can't cheat)
[ Post Reply | Private Reply | To 16 | View Replies]

To: Sender
Faraday cage steel fiber underwear.

lol

19 posted on 01/22/2006 6:08:35 AM PST by ovrtaxt ("I've noticed that everyone who is for abortion has already been born."- Reagan)
[ Post Reply | Private Reply | To 7 | View Replies]

To: There You Go Again

Slippery slope argument.

The progress of an invention:
Step One - It goes against nature and God's law.
Step Two - We must outlaw it.
Step Three - How did we live without it?


20 posted on 01/22/2006 7:26:42 AM PST by sine_nomine (Every baby is a blessing from God, from the moment of conception.)
[ Post Reply | Private Reply | To 2 | View Replies]


Navigation: use the links below to view more comments.
first 1-2021-40 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson