That's what Mr. HR usually says too. But he found out that last year when Tech played Cal, the Texas fans who were there en route to Pasadena cheered for Tech.
Most Texas fans (including myself) root for Big 12 teams in the bowl season, because what's good for the conference is good for us, too, such as in recruiting and national rankings. The SEC has known that for years. Now if OU still has that sorry crook Switzer and an outlaw program it might be different, but Stoops is alright.