[NeonKnight]

Those are some seriously low numbers. Major motion pictures are now expected to clear the $100M mark within the first couple of weeks, or they are considered failures.

BBM has already played to it's demographic and has nowhere else to go. In the end (a year down the road) the producers may make a couple of million bucks.

Assuming it was a year in the making, and 2 years before the full returns are realized, not a great return on $14M dollars, but I suppose a person could do worse.

[HostileTerritory]

Major motion pictures

Which this obviously isn't. Its budget was 1/10 the budget of Narnia.

[Cletus.D.Yokel]

It will make more money in the home-release categtory. There, it can be watched in the privacy of the home, stopped for "intermission", continued, stopped for "intermission", continued, stopped for "intermission"...