Actually, I did'nt see a quote from the bible. This looks more like something from St. Francis' sermons, or the pbs series "All creatures great and small".
I suspect this is the bastard offspring of the George Lakoff "reframing" scam and that flaming hypocrite from "Sojourners" that they hired as a "spiritual" advisor.
They plan to try to make a bunch of leftwing atheists sound like the "Reverend Mr Black" to all us dunces out here in the red states who (they think) can't tell a man of God from a snake oil salesman in a checkered suit.