[airborne]

I never liked it.

[Fierce Allegiance]

I think it was a dumb slogan. "Be all you can be" was far better.

[x1stcav]

Compared to the Marines, the Army has always had wimpy ad campaigns.

Dacowits seemed to have made more serious inroads into undermining traditional military culture in the Army than in the Corps were it was more strenuously resisted.

[armydawg1]

Airborne Brother,

I didnt like it either. Too much great about the Army to make it a solo deal.

[SolutionsOnly]

I never liked it.

Nor did I. It struck me as egocentric - exactly opposite of what the military is all about.

[cynicom]

Save the loot, bring on the draft.

[REPANDPROUDOFIT]

The new contract is valued at an estimated $1.35 billion over a maximum of five years, with the first two years guaranteed and the Army holding an option to renew at one-year intervals after that. An Army spokesman, Paul Boyce, said the contract is expected to average about $200 million a year in the first two years.

Does anyone else find these numbers STAGGERING? I admit that I am not exactly in touch with what it costs to run an ad campaign. I hope these figures include the actual costs for ad time.

[trisham]

It was silly. Why would anyone want to be an "army" of one? Isn't the point that an army is a group?

[No Surrender No Retreat]

All The Way,
Anything that was promulgated during the 8 years of the "Commie-Draft-Dodging-Rapist-Prevaricating-Impeached-One" always had a certain effluvia about it.

The Army of One jingle, created by some liberal idiot to undermine the team concept of always winning through Team-work, Comradrie and Espirit De Corps.

Mission-First- Last-and Always,

Death From Above,
NSNR-FATD&S

[PeoplesRepublicOfWashington]

I never got it.