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'Army of One' Ad Campaign Dropped
Newsmax.com ^ | December 8, 2005 | Newsmax.com

Posted on 12/08/2005 3:52:44 AM PST by armydawg1

The news is not that the ad agency is changing, the untold news is ...........


TOPICS: News/Current Events
KEYWORDS: ads; advertising; armyofone; moretothis; recruitment; shinsekisfolly; usarmy
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To: killjoy
I like the TV ad for the Marine Corps that shows a young man scaling a sheer mountain wall, unaided until he reaches the top, whereupon an outstretched hand pulls him the last way onto the precipice. Now he is a marine! A great metaphor!
81 posted on 12/08/2005 5:33:51 AM PST by luvbach1 (Near the belly of the beast in San Diego)
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To: usmcobra
Army: Our Navy's bigger then the Coast Guard.

Yep! Check this out.
82 posted on 12/08/2005 5:34:24 AM PST by R. Scott (Humanity i love you because when you're hard up you pawn your Intelligence to buy a drink.)
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To: Boris99

Yep, Army has more boats than the navy, and the navy has more planes than the airforce.

The Coast Guard is NOT a part of the navy.


83 posted on 12/08/2005 5:35:42 AM PST by Fierce Allegiance (I will prevail. I miss my best friend.)
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To: airborne
The new contract is valued at an estimated $1.35 billion over a maximum of five years, with the first two years guaranteed and the Army holding an option to renew at one-year intervals after that. An Army spokesman, Paul Boyce, said the contract is expected to average about $200 million a year in the first two years.

Does anyone else find these numbers STAGGERING? I admit that I am not exactly in touch with what it costs to run an ad campaign. I hope these figures include the actual costs for ad time.

84 posted on 12/08/2005 5:38:43 AM PST by REPANDPROUDOFIT
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To: usmcobra; All

I always thought the slogan meant it was about unity, teamwork, etc. An Army of One- not one individual, but one team.

Duuhhhh...that's why I'm a civilian:)

No matter what it meant- it's stupid. One hopes they get rid of co-ed boot camp next. My son is infantry and thanks God every day there are no women in combat- his boot camp was strictly men. The difference between regular and infantry boot camp is incredible.


85 posted on 12/08/2005 5:38:51 AM PST by SE Mom (God Bless those who serve..)
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To: usmcobra
Most belong to The Corps of Engineers, I'm just full of factiods.

Army’s navy - active Army Transportation Corps, nor Corps of Engineers.
86 posted on 12/08/2005 5:39:57 AM PST by R. Scott (Humanity i love you because when you're hard up you pawn your Intelligence to buy a drink.)
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To: R. Scott

Not the first time I've been worng.


87 posted on 12/08/2005 5:41:58 AM PST by usmcobra (30 years since I first celebrated The Marine Corps Birthday as a Marine)
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To: airborne

It was silly. Why would anyone want to be an "army" of one? Isn't the point that an army is a group?


88 posted on 12/08/2005 5:42:26 AM PST by trisham (Zen is not easy. It takes effort to attain nothingness. And then what do you have? Bupkis.)
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To: PLMerite
For some, the military is an alternative to welfare. Less now that they're going in harm's way, but back in the 90s...

I used to encounter that attitude back in the 90s, and to a man it was from senior NCOs. I'll never forget (as a newly minted buck sergeant) going toe to toe with an old E7 who was a negligent and incompetent slug. I pulled him aside after one particularly egrigious incident, for an NCO to NCO talk. The usual 'you need to set a better example for the troops, and start pulling your weight' chat. He brazenly laughed me off and boasted that the Army was nothing more than a welfare check to him.

I was shocked, but it dawned on me that he was entirely right. There wasn't a damn thing I could do about it, and so long as he kept showing up to work on time, there wasn't a damn thing the Army was going to do to him. He'd never make E8, but he couldn't have cared less.

I haven't heard anyone take that line for a long time, though. It's kind of like the 'I just joined for the college money' types. You used to hear that quite a bit, years back. They've pretty much cleared out by now.

89 posted on 12/08/2005 5:43:58 AM PST by Steel Wolf (* No sleep till Baghdad! *)
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To: airborne

All The Way,
Anything that was promulgated during the 8 years of the "Commie-Draft-Dodging-Rapist-Prevaricating-Impeached-One" always had a certain effluvia about it.

The Army of One jingle, created by some liberal idiot to undermine the team concept of always winning through Team-work, Comradrie and Espirit De Corps.

Mission-First- Last-and Always,

Death From Above,
NSNR-FATD&S


90 posted on 12/08/2005 5:44:50 AM PST by No Surrender No Retreat
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To: usmcobra

It’s a common misconception, and one perpetuated by our “esteemed” MSM. Many times we would be interviewed by a reporter about a mission here in the States, and plainly state we were US Army Transportation Corps and the vessel was a US Army LCU.
When the articles appear in print or the local news show, they invariably referred to us as “Corps of Engineers” and the LCU as a “Corps of Engineer barge”.


91 posted on 12/08/2005 5:47:59 AM PST by R. Scott (Humanity i love you because when you're hard up you pawn your Intelligence to buy a drink.)
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To: SJSAMPLE

Please enlighten me on where that little steaming pile of factoids can be found.


92 posted on 12/08/2005 5:51:08 AM PST by NAVY84
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To: Fierce Allegiance

Wasn't trying to imply that the Coast Guard was a part of the Navy. I just remembered hearing some little factoid that the Army's "navy" was bigger than someone else's. Just couldn't remember if it was the Navy or the Coast Guard.

I find stuff like that interesting. Speaking of the Coast Guard, I heard that the Coast Guard Academy was the hardest one out of West Point, Naval Academy, USAFA, ...it's smaller and more competative.


93 posted on 12/08/2005 5:51:33 AM PST by Boris99
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To: R. Scott

Blaming it on the media works for me.

U.S. Army: We're better then the media says we are.


94 posted on 12/08/2005 5:52:41 AM PST by usmcobra (30 years since I first celebrated The Marine Corps Birthday as a Marine)
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To: Fierce Allegiance
I think it was a dumb slogan. "Be all you can be" was far better.

I think front line quips from the troops would be the best recruitment. "We're killing terrorists. How about you put down the Gameboy, get off your ass, and lend a hand."

95 posted on 12/08/2005 5:53:51 AM PST by SampleMan
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To: Always Right

Sen Hilary Clinton is demanding an ad campaign based on show tunes....


96 posted on 12/08/2005 5:53:51 AM PST by longtermmemmory (VOTE!)
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To: armydawg1

I thought it was stupid'.


97 posted on 12/08/2005 5:54:32 AM PST by Dustbunny (Main Stream Media -- Making 'Max Headroom' a reality.)
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To: usmcobra

Yep.


98 posted on 12/08/2005 5:55:42 AM PST by R. Scott (Humanity i love you because when you're hard up you pawn your Intelligence to buy a drink.)
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To: A.A. Cunningham

Morning A.A.'
Shinseki is living proof of what happens when you pin star(s) on a sub-standard spec/4.

That's my feelings on how an idiot like (Shins) should never be placed in charge of anything, but latrine police duty.
Black berets manufactured in China, plus commie campaign contribtuions for the coward in chief klintoony one.

Break Out The Stress Cards!!!!! "I just put my size 11 jump-boot, up a liberal pvt's ass."

Duty, Honor & Country,
NSNR-FATD&S

US Army M.P. Drill Sergeant


99 posted on 12/08/2005 5:55:57 AM PST by No Surrender No Retreat
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To: SE Mom

How about letting freepers decide the slogan or retired Army. It would save 1.5 Billion, and be better than what they have had. I like "multitasking for Freedom 24-7", and show how each recruit is able to Jump out of Planes,Scale Buildings,protect the American People home and abroad, and lead the World in fighting the Enemies of the World.


100 posted on 12/08/2005 5:56:29 AM PST by samantha (cheer up, the adults are in charge! Soldier in Bucket Brigade Reporting for Duty.)
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