The only time I moisturize is when I spill some beer when swilling it.
For me it is only winter activities. My face gets chapped backpacking or such and needs sunscreen and chapstick.
LOL! Thankfully, I was not drinking beer when I read your post or I would have moisturized myself in like fashion.
I think it was a Mel Brooks movie that had the line:
"They hearken back to the days when men were men and the women were glad of it."