Cheney had a proven track record in previous administrations, and as an executive in a big coporation. He was a better known quantity for the position he was seeking, by far.
I got the impression from his introduction that 43 knows what he's getting, that she's as conservative as 43 is. If that's not conservative enough, that's the best we'll get out of 43. If we want more, we need a third party, because I can guarantee you now that it won't be had from the Republicans.