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Three Cheers For "Price Gougers"
TechCentralStation ^ | September 2, 205 | Rand Simberg

Posted on 09/02/2005 10:05:18 PM PDT by NonZeroSum

With every disaster or crisis, it seems that the public, press and politicians require a remedial course in Economics 101. In fact, apparently we need an ongoing educational campaign even when there is no catastrophe, as demonstrated by the recent foolish legislation in the state of Hawaii to cap wholesale fuel prices. Note the subhead in the linked story: "Some analysts warn move may spur supply problems."

Really? Only "some"? Maybe they need to be more careful about which "analysts" they listen to. Whatever would we do without those other "analysts"?

Imagine the headlines, "Legislature Mandates Pi To Equal 3.00000 -- Some Analysts Warn Move May Spur Engineering Problems," or "King Canute Commands Tide To Recede -- Some Analysts Warn Move May Spur Wet Footwear Problems." What would we think of the analysts who thought that the proposed mandates were no problem, perfectly in consonance with the laws of physics and human nature? Even most people with typical journalism educations would recognize such heads and subheads as the jokes they are, but somehow when it comes to basic economics, the laws of supply and demand, and the function of prices in a market economy bizarrely remain subjects for public debate.

I write this little essay sadly, knowing that it's been written many times before, and that it will have to be written many times again, if history is any judge. It's hard enough to watch all of the suffering of these apocalyptic events on the Gulf Coast without having to contemplate as well the compounding of the problems that will be achieved in future days by editorial writers and public officials with their calls for defiance of economic reality. I grind my teeth in frustration at all of the economic damage that will continue to be wrought by well-meaning but economically ignorant people as they attempt to circumvent the most efficient means of delivering products and services to those areas in which they are needed most -- the market, with its pricing mechanisms.

Let's recap, briefly, for those who never took the class, or have forgotten it. It's really simple. In any locality, when the supply of a particular item is reduced with no change in demand, or the demand for it increased with no change in supply, or supply is decreased with a demand increase, prices will go up.

This is a signal to the market. To those demanding the product, it is a signal that the supply is relatively short, and that they should perhaps rethink the level of their demand, if possible. To the suppliers, it is a signal that more of the resources must be brought to market. In both cases, it will result in a change in behavior on both parties that will restore the balance between supply and demand. Moreover, it does so in a useful, quantitative way. It tells the supplier how much expense, risk and effort she should expend to increase the supply. This calculation may even bring new suppliers into the market. It also indicates the degree to which it is sensible for the consumer to change their demand. When by fiat we pretend that the price has not gone up, it's like covering up the signposts, and we shouldn't be surprised when those supplying no longer attempt to increase the supply, and those demanding can't be bothered to reduce their usage of that particular commodity.

What does this mean in the current situation?

Let us ignore for the moment the horrific situation in the worst-hit areas, in which first-worlders have been thrust into the third world literally overnight, many with no place to even sleep, let alone have access to food, water and other necessities or money with which to purchase them. In some of the other areas, homes are damaged, but intact and dry, and people have cash. Commodities like gasoline, perishable food and ice are in short supply. In fact, gasoline prices are rising across the nation, in response to the sudden reduction in refinery capacity on the Gulf Coast.

Consider -- if a gas station owner has gas, someone has to decide who gets it. If the price remains at pre-hurricane levels, many will fill their tanks, because they can afford to do so, against the chance (and even likelihood) that gas will later become completely unavailable (a self-fulfilling prophecy if the price is not allowed to rise). Many will do so even if they have no immediate need for it. But after the first few people do this, the gas will be gone, and none will be available for those who come after, because it's now tied up in the gas tanks of those who didn't really need it. Those who didn't get any may include emergency workers, or truck drivers who need it to go out and find other goods to bring in. It is likely worth more to them, but they didn't get it, because the price was artificially fixed. Moreover, had the price been allowed to rise, they would have been able to afford it, because they would have been able to demand more resources with which to pay for it -- the emergency worker might have had aid from local agencies to pay for it, or the truck driver might have been willing to make the investment in order to recover it by bringing in necessary goods (assuming, of course, that prices on those weren't capped).

Similarly, if ice prices rise to the market, the man who needs to keep his insulin cold for his diabetes treatment will place a higher value on it than the man who wants to keep his beer cold, and will have a better chance of getting it. The man who might rent two hotel rooms for his family for additional comfort might, in the face of appropriately higher prices, inconvenience himself and only get one, releasing one for another whole family.

This works for the supply side as well. Making and transporting ice costs money. When the local ice plant is out of commission, it has to be brought in from other locations, in refrigerated trucks, at higher gasoline costs. Who would bother to take the trouble, expense and risk to deliver it at a loss when they can only get the same price for it as before the hurricane?

Of course, some argue that prices shouldn't go up for stock on hand because the cost didn't go up. After all, the gas station owner is selling gas that he already paid for at pre-hurricane wholesale prices. Why should he make "obscene profits," taking advantage of a situation by jacking up the price when his price hasn't changed? But in reality his prices have already changed. He will have to replace the gas that he sells, and he knows, either indirectly because he understands the supply situation, or directly because he's gotten a call from his supplier, that the cost of his next tank load will be dramatically higher. In order to pay for it, he has to get as much as possible for the stock he has on hand, which means as much as the market will bear against his competition, if he has any. If he doesn't have any, then he just has to guess.

But won't some people make "unfair" profits from such "greed"?

Sure. Sometimes life isn't fair. We can't eliminate unfairness from life -- at best we can minimize it. But what's more unfair -- someone who supplies a community with needed goods while making a profit (at some financial, and even personal risk, given the breakdown of civil law in many areas, in which shipments can be hijacked), or someone who overpurchases and hoards a commodity because the price doesn't reflect the demand and supply? Ice at three dollars a bag doesn't do one much good if there are no bags available at that price.

The response to this, in turn, is that the solution is rationing. But is it more fair to have a bureaucrat, perhaps unfamiliar with the needs of the local community, making decisions about who should get scarce goods? Does the local commissar understand the market better than the market? We can recognize that when prices are high, some people of modest means may not get essential goods. A better solution for this is not to subsidize prices, which misallocate the resources due to the false market signals, but to subsidize the individuals who need help, by giving them cash or vouchers (somewhat akin to the food stamp program).

Price "gouging" is purely in the mind of the beholder, and there's no way to distinguish between it and the necessary signals that the market must have to ensure the most efficient use of resources. The price "gougers" are (often, if not always) the people who will have incentives to satisfy market needs as quickly as possible, and ensure that the economic recovery will occur. That some people may "unfairly" take advantage of this is a price we have to pay, and it's a small one compared to the alternative.

There has been much discussion recently (much of it foolish) of how this disaster was a result of "fooling mother nature," whether in the absurdity of asking whether or not it's a result of not acquiescing to the unjustifiable damage to our economy that would have resulted from the Kyoto Treaty, to the more sensible questions of how much effort we should expend to continue to divert the natural course of the greatest river on our continent. To whatever degree that's true, let us not compound the damage, and slow the recovery from it, by attempting to fool mother economics.


TOPICS: Business/Economy; Constitution/Conservatism; Culture/Society; Editorial; Government; News/Current Events
KEYWORDS: demand; economics; gasprices; markets; price; pricegouging; suppy; vultures
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To: The Red Zone
Generally when there are humongous disasters like this, you will see a rush of supplies sent in FREE by various companies and agencies.

Cool. When do I get my free generator?

101 posted on 09/02/2005 11:45:50 PM PDT by Ichneumon
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To: flashbunny
What are you harvesting?

Over 3000 acres of corn and soybeans. We have storage for quite a bit, but the NO situation will lead to some "piles" I'm sure. I'd rather have it in piles than sitting in the field because of lack of fuel!

Our contracts are at $1.80/gallon (bought months ago). My Dad ("the" farmer) died of a rather sudden cancer a month ago, and we are really needing to make sure we have a good crop. The yield looks to be incredible as we've escaped the drought...but if this screws it up...well...let's just say I won't be too happy with our leaders.

102 posted on 09/02/2005 11:45:53 PM PDT by garandgal
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To: flashbunny


The hilarious thing about these exchanges to me is that I've never even CALLED for a law at all... I've just been pricking some touchy folks' bubbles by pointing out some facts inconvenient to them.


103 posted on 09/02/2005 11:47:46 PM PDT by The Red Zone (Florida, the sun-shame state, and Illinois the chicken injun.)
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To: Ichneumon
and countless times in the real world

Trot out your news reports, now.

104 posted on 09/02/2005 11:49:29 PM PDT by The Red Zone (Florida, the sun-shame state, and Illinois the chicken injun.)
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To: garandgal

Wow- sounds like you have a lot to deal with. Hopefully the situation with the ports in LA being damaged won't add too much to your problems.

If you have a good contract, there is probably more risk involved for the supplier breaking it than he can justify with increased profits.


105 posted on 09/02/2005 11:50:49 PM PDT by flashbunny (Defending the free market on free republic is like having to defend the flag at a VFW convention.)
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To: The Red Zone

You haven't done anything but offer smart comments with nothing - absolutely nothing- to back it up.

And you're doing it again. What better way to avoid showing your true ignorance by saying "I'm just playing around here."

You should be embarrassed, but you probably have no shame. Quit wasting the time of the adults who post here.


106 posted on 09/02/2005 11:52:29 PM PDT by flashbunny (Defending the free market on free republic is like having to defend the flag at a VFW convention.)
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To: unseen

The gas shortages and rising prices are due to over regulation and government interference.

More regulation and interference is only going to make it worse.


107 posted on 09/02/2005 11:53:03 PM PDT by Veritas et equitas ad Votum (If the Constitution "lives and breathes", it dies.)
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To: unseen
Exxon made 32% more earnings in the last 3 months year over year.

Exxon is a publically traded company. Go buy some of their stock if you think they are charging too much and you can share in their windfall too.

108 posted on 09/02/2005 11:53:11 PM PDT by FreedomCalls (It's the "Statue of Liberty," not the "Statue of Security.")
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To: flashbunny

You are the ones choosing to stay on here. Note the absence of any chains on your chair with my name on it.


109 posted on 09/02/2005 11:53:24 PM PDT by The Red Zone (Florida, the sun-shame state, and Illinois the chicken injun.)
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To: Ichneumon
If that's more than you want to pay, then don't buy one.

I don't want to hear that after a major disaster.

...and as a side effect, there are fewer generators available when they're really needed, *and* fewer people plan ahead and buy a generator before the next emergency, fueling deeper shortages when the next hurricane arrives.

Cornering the market is a good thing? During a disaster? I can understand that there are market mechanisms to correct such behavior in a normally functioning market when there is plenty of time to play around with and people aren't in survival mode. Major disasters aren't part of a continually functioning market either. The market may still work in some areas, but it gets disjointed in others, and people don't have time to wait around for it to correct.

110 posted on 09/02/2005 11:54:48 PM PDT by Moonman62 (Federal creed: If it moves tax it. If it keeps moving regulate it. If it stops moving subsidize it)
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To: FreedomCalls

They aren't rising. Oil futures would be better, if you have the nerve and luck to beat the eventual pop of the bubble.


111 posted on 09/02/2005 11:54:50 PM PDT by The Red Zone (Florida, the sun-shame state, and Illinois the chicken injun.)
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To: The Red Zone

Go away. You are acting like an insignificant gnat who only is here to bother people trying to discuss the situation like adults.

How sad you life must be. You can't engage in intelligent discussion, so you get your jollies by trying to annoy the people who are.

You have nothing to back up your position. When challenged, you slink away or avoid it. You are intellectually bankrupt and a waste of the electrons it takes to send your messages across the internet.


112 posted on 09/02/2005 11:55:55 PM PDT by flashbunny (Defending the free market on free republic is like having to defend the flag at a VFW convention.)
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To: Veritas et equitas ad Votum
The gas shortages and rising prices are due to several refineries and pipelines being knocked offline.
113 posted on 09/02/2005 11:57:34 PM PDT by unseen
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To: Moonman62

"If that's more than you want to pay, then don't buy one."

---I don't want to hear that after a major disaster. ---

I suppose you'd rather hear "sorry, there are no more generators available"!

Take your pick.

You need a generator. For whatever reason, you must have it.

With anti-gouging laws in place, you can't get one.

With evil businessmen gouging you, there's one selling a generator you can afford.

In which situation are you better off?


114 posted on 09/02/2005 11:57:56 PM PDT by flashbunny (Defending the free market on free republic is like having to defend the flag at a VFW convention.)
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To: Moonman62
Cornering the market is a good thing? During a disaster?

Ah of course it is, then those who did should then be thrown a ticker tape parade as they strut proudly down Main Street. While those who donated goods... shame on them for hurting the hucksters.

115 posted on 09/02/2005 11:58:07 PM PDT by The Red Zone (Florida, the sun-shame state, and Illinois the chicken injun.)
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To: flashbunny

You seem to expend great energy trying to show how annoyed you aren't. Gnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnat out.


116 posted on 09/03/2005 12:01:28 AM PDT by The Red Zone (Florida, the sun-shame state, and Illinois the chicken injun.)
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To: The Red Zone
"You are the ones choosing to stay on here. Note the absence of any chains on your chair with my name on it."

No, I was just here waiting for you brilliant anti-gouging proposal.

Since you've proven yourself a hollow shell, either lacking the courage to offer a proposal, or the intellect to create one, I'll stop waiting and assume, like everyone else here, that you're basically just full of it.

Just let it be noted when it came time to put up or shut up, you did neither, and just kept flapping your jaws like a child who doesn't know when to quit embarrassing himself.

Have a good night, comrade! Maybe tomorrow you can strike another blow against the evil capitalist dogs!
117 posted on 09/03/2005 12:02:25 AM PDT by flashbunny (Defending the free market on free republic is like having to defend the flag at a VFW convention.)
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To: flashbunny

Well you're the guy standing up for "Give no sucker an even break." So when someone plays you for a sucker, you find that law won't defend you. Surprise, surprise, the devil will turn on you.


118 posted on 09/03/2005 12:04:21 AM PDT by The Red Zone (Florida, the sun-shame state, and Illinois the chicken injun.)
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To: FreedomCalls
So should electric companies be able to sell their product to you for whatever price you are willing to pay? That would mean huge sections of the country would go dark overnight. A free market is not always the best for the common good. This country would not have the success it does if millions of people could not afford lights. The South and California would not be economic miracles if not for stable electric prices.I do have stock in XOM yes the run up has been great but the billions that taxpayers will pay in higher prices so that XOM can do its repairs for free is not good for the economy as a whole.
119 posted on 09/03/2005 12:04:44 AM PDT by unseen
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To: The Red Zone

"You seem to expend great energy trying to show how annoyed you aren't."

What a genius you are.

When did I try to show "how annoyed I wasn't"?

All I tried to show, for the entertainment of all, is that you are an intellectually bankrupt socialist wannabe, who, when challenged to do more than whine and make snide comments, does it more than before.

Of course, I could't have done it myself. You helped a great deal.

It's wonderful having an oppossition whose mightiest attacks are basically nothing more than shooting themselves in the foot. Thank, you've made it easy, and you've let the whole board know just how little crediblity, intellect, and class you have.


120 posted on 09/03/2005 12:06:57 AM PDT by flashbunny (Defending the free market on free republic is like having to defend the flag at a VFW convention.)
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