One more thing: they've been starting the game at 11:00 am in recent years, to placate the TV networks. This doesn't give the fans who go to the game enough time to mill around the fairgrounds, eat corndogs, drink a few beers, let the animosity build. The game day experience is diminished somewhat by these 11:00 am starts.
Oh, c'mon, say it: get buzzed and take a leak on Big Tex before the game. We used to entertain at the Texas Exes tent before the game, and there was always a good bet some big-gut Bubba would be passed out on his gorgeous big-haired blond trophy wife/squeeze. That's what flasks go into boots for, I guess.