[Sofa King]

"The advertisers are willing to pay three times as much for a product. That product is evidently worth that, since I've never had a PSA or other sideline advertisement appear as a popup."

That indicates that a user is more likely to click on a pop-up than a static ad, not that traffic to the web site with the ads is not affected by pop-ups. Your data has no relevance to the article's statement.

[kingu]

The above comparison shows the last six month's 'reach' statistic from Alexia (a semi-spyware utility). Myway has no popups, Drudge Report is rife with them. If a huge proportion don't return to the site, why are the two lines similar in keeping to their range?