"Gee, I have a great idea boss.. Let's make a giant popcycle and show it off in the middle of summer in 90 degree heat!!"
"Yea! Yea! That's good! Way to think outside the box there Dagwood!"
That even outranks premeiring a Disney movie in Central Park in the middle of the summer when sundown isn't until around 8pm and half the little kiddies are bored and/or asleep after being in the park for 4-5 hours because they wanted a good spot for their blankies.
"Let's make a giant popcycle and show it off in the middle of summer in 90 degree heat!"
Especially summer in New York!